Digital Marketing Specialist

Company Description Fruxinfo Private Limited is an IT services company that helps businesses grow in the digital space through website design and development, digital marketing, and mobile application development. The team combines innovation, creativity, and technical expertise to deliver solutions that support clients’ unique business goals. Fruxinfo builds responsive, user-friendly websites and custom mobile apps for iOS and Android, focusing on engaging design and smooth performance. Its digital marketing services are results-driven, using data-backed strategies across SEO, social media, and other channels to improve visibility and conversions. Every project is approached with a tailored strategy, based on a clear understanding of each client’s business model, target audience, and competitive environment.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Ahmedabad. This role involves planning and executing digital marketing campaigns across search, social media, and other online channels to increase brand awareness, engagement, and lead generation. The specialist will manage social media accounts, create and optimize content, monitor campaign performance, and analyze web and campaign analytics to improve results. Daily responsibilities include coordinating with design and development teams, managing online advertising, performing SEO and SEM activities, and preparing performance reports and insights for internal stakeholders and clients. The role also requires staying current with digital marketing trends and tools to recommend and implement best practices.
Qualifications
Strong Digital Marketing and Online Marketing skills, with experience executing multi-channel campaigns.
Proficiency in Social Media Marketing, including content planning, publishing, and community management.
Ability to work with Web Analytics tools to track, measure, and optimize campaign performance.
Effective Communication skills for collaborating with internal teams and presenting results to clients.
Knowledge of SEO/SEM, email marketing, and basic content marketing principles.
Familiarity with common digital marketing platforms and tools (e.g., Google Analytics, Ads Managers, social media schedulers).
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.

Work arrangement
No