Business Manager

Role purpose:
Primary owner of liquidation and collections in Division
Focus on the required demand generation activity with farmers for the growth of revenue from the sales region.
Lead team of Territory Managers
Plan, execute and supervise demand generation activities to dive liquidation
Target achievement (value, volume), timely collections
Handle channel inventory
Phasing, FIFO, Forecasting
Build and develop relationships with key channel partners
Identify the right target segments and focus on the grower value propositions which are supported by the required marketing promotional activities.
Empower and mentor team members
Managed cross-functional stakeholder relationships
For seamless operations and support LTO
Accountabilities:
Business accountabilities at the sales region Level.
Build and Execute the Sales plan and modus operandi to deliver the sales target for the responsible geography.
Execute a plan for the growth of the responsible geography, increase market share, and lead growth.
Ensure that the right people are available to deliver the business aspiration. Have a fully motivated, engaged, and energized workforce.
Support the Division Managers in improving business contribution and profitable growth through a mechanism of better forecasting and reduced day sales outstanding.
Deliver a strong channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success.
Ensure demand generation through FTPs, Farm Days, etc.
Manage relationships with cross-functional teams for support – finance, supply, HR, marketing, etc.
Any other responsibilities as assigned by a senior manager from time to time including Country/Division projects.
Knowledge, experience & capabilities
Agro-industry experience
Agriculture Graduate / Post Graduate
Grower behavior and agro-business trends in the region
Channel structures and behavior
Sales and Marketing principles
Local language
Critical experience:
Track record in front line sales ~ 5-7 years
Shown leadership skills and line management experience
Consistent track record in being a good great teammate and team leadership skills
Strong ability to understand customer needs, structure, and business drivers
Critical technical, professional, and personal capabilities:
Sales communications and interpersonal relationship
Basic Sales and Marketing discipline
Leads distribution channels effectively, understand channel structure and dynamics
Understands customer needs, market dynamics, and driven environment
People management and Mentor skills
Energetic personality and team orientation
Result orientation
Critical leadership capabilities:
Sets results-oriented strategic goals
Communicates with impact
Leads change and hold ambiguity
Builds a culture of innovation
Focuses on customers
Manages for performance
Develops people, organization, and self
Collaborates across boundaries
Critical success factors & key challenges:
Revenue and market share growth
Profitability
Accounts Receivable
On-time collections record
Inventory levels at C & F
Identification of target segments and delivery of focused grower value propositions
Liquidation targets
Distribution coverage targets
Sales team management and capability development
Academic Qualification: Graduate / Postgraduate in Agriculture

Employment type
Full-time

Work arrangement
No