Freelancer - Senior Art Director

Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
What you’ll do:
Conceptual Thinker
Generate original and innovative creative concepts that align with brand strategy and resonate with the target audience.
Think outside the box and challenge conventional approaches to visual storytelling.
Understand marketing objectives and translate them into effective visual solutions. Consider the target audience, platform, and overall campaign goals when developing creative concepts.
Visual Mastermind
Possess a strong understanding of design principles, typography, color theory, and visual communication.
Demonstrate a keen eye for detail and a passion for creating visually stunning and impactful work.
Maintain a deep understanding of the brand's identity, values, and visual language. Ensure all creative output is consistent with the brand guidelines and contributes to a cohesive brand experience.
Collaborative Partner
Work effectively with cross-functional teams, including copywriters, designers, strategists, and project managers and the traffic team.
Foster a positive and collaborative work environment.
Presentation Skills & Art Direction Execution
Confidently present creative ideas to internal stakeholders and clients.
Articulate the rationale behind design choices and effectively communicate the value of the creative work.
Oversee the visual execution of campaigns fro