Senior Backend Developer – AdTech & Retail Media

Senior Backend Developer – AdTech & Retail Media
Experience: 8+ Years
Location: Remote
Employment Type: Full-Time
Joining: Immediate Joiners
About the Role
We are looking for an experienced Senior Backend Developer with strong experience in AdTech and Retail/Retail Media domains. The ideal candidate will have a strong backend engineering background along with hands-on experience working with programmatic advertising, DSP, SSP, RTB, ad serving, campaign platforms, or retail media/advertising systems.
The candidate should be comfortable designing and developing scalable, high-performance backend systems and working with large volumes of real-time advertising and retail data.
Key Responsibilities
Design, develop, and maintain scalable backend services and APIs.
Build and enhance high-performance systems for AdTech and Retail Media platforms.
Work with programmatic advertising, campaign management, bidding, ad serving, and advertising analytics systems.
Develop and integrate services related to DSP, SSP, RTB, and programmatic advertising.
Work with large-scale data processing and real-time/event-driven systems.
Design microservices and distributed backend architectures.
Develop integrations with advertising platforms, data providers, and retail/e-commerce systems.
Work with campaign, audience, product, customer, and advertising performance data.
Collaborate with product managers, architects, data engineers, and other engineering teams.
Troubleshoot performance, scalability, reliability, and production issues.
Participate in architecture and system-design discussions.
Write clean, maintainable, well-tested production code.
Required SkillsBackend Development
8+ years of professional software development experience.
Strong experience in Java / Spring Boot, Python, or .NET/C#.
Strong knowledge of REST APIs and Microservices.
Experience with AWS or other cloud platforms.
Strong understanding of databases such as SQL and NoSQL.
Experience with Kafka or other event-streaming technologies is preferred.
Experience building high-volume, scalable, and low-latency backend systems.
Strong understanding of distributed systems and system design.
AdTech / Programmatic Advertising
Hands-on experience with several of the following:
DSP – Demand-Side Platform
SSP – Supply-Side Platform
RTB – Real-Time Bidding
OpenRTB
Programmatic Advertising
Ad Serving
Bidding Platforms / Bidding Engines
Ad Exchanges
Campaign Management
Audience Targeting
Impression and Click Tracking
Conversion Tracking
Attribution
Advertising Analytics
Real-time advertising systems
Experience with platforms/companies such as The Trade Desk (TTD), Google DV360, Criteo, Amazon DSP/Amazon Advertising, Epsilon, Publicis, or CitrusAd will be highly relevant.
Retail / Retail Media
Experience in one or more of the following:
Retail Media / Retail Media Networks
Commerce Media
E-commerce Advertising
Retail Advertising Platforms
Retail Analytics
Campaign and Advertising Analytics
Customer/Audience Analytics
Product/Catalog Data
Audience Segmentation
Attribution and Conversion Analytics
First-Party Customer Data
Advertising Performance / ROAS Analytics
Preferred Qualifications
Experience working on large-scale AdTech or Retail Media platforms.
Experience with high-throughput and low-latency applications.
Experience with AWS services and cloud-native architecture.
Experience with Kafka, Redis, Docker, Kubernetes, or similar technologies.
Experience integrating third-party advertising or retail platforms.
Strong problem-solving and communication skills.
Candidate Requirements
8+ years of software/backend development experience
Strong backend development experience
Relevant AdTech and/or Retail Media domain experience
Experience with DSP / SSP / RTB / Programmatic Advertising is highly preferred
Immediate joiners preferred
Candidates who can join within a short notice period may also be considered.

Work arrangement
Yes