Business Development Representative-Outbound

M3 (www.m3as.com) is a leading provider of hospitality-specific software solutions, delivering cloud-based tools for hotel accounting, financial reporting, labor management, payroll, and business intelligence. Built by hoteliers for hoteliers, M3 empowers hotel owners, operators, and management companies to streamline back-office operations, reduce costs, gain real-time insights, and drive portfolio performance across thousands of properties in North America and beyond.
Description Summary:
We’re looking for a high-energy, curious, and organized Business Development Representative (BDR) focused exclusively on outbound prospecting. In this role you’ll be responsible for identifying and creating new outbound opportunities with hotel owners and operators. You’ll be the first human touchpoint for hotel owners and operators you engage through outbound outreach, helping them understand our value, confirming fit, and setting up qualified meetings for our Account Executives. You’ll also play a key role in fine-tuning outbound messaging, managing Salesforce data, and feeding insights back to marketing and sales leadership.
Essential Duties:
The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties.
Research and prospect hotel management groups, owners, and operators for outbound outreach
Execute personalized outreach via email, phone, and LinkedIn
Collaborate with marketing on campaign messaging and follow-up strategies
Maintain accurate and detailed outreach records in Salesforce
Conduct light discovery and schedule qualified meetings with AEs
Ensure consistent documentation of meetings and discovery notes in Salesforce
Provide feedback and insights from prospects to the marketing team
Other duties as assigned
What Success Looks Like
Activity Volume: 40-50 touches/day (emails, calls); 200–250/week
Qualified Meetings Booked: 10-15 outbound per month
Opportunity Conversion: 75% of meetings result in qualified opportunities
Data Hygiene: 100% of meetings and discovery notes documented in Salesforce
Education/Training/Experience:
0–3 years of experience in a SaaS sales environment, particularly in outbound prospecting or cold calling
Bachelor’s degree in Business, Marketing, Communications, or related field preferred
Familiarity with Salesforce, Sales Navigator, and other sales enablement tools a plus
Professional Requirements:
Strong written and verbal communication skills
Willingness to learn and apply feedback from coaching
Customer-first mindset with a bias for action and problem-solving
Curiosity about hotel operations and the hospitality tech landscape