Lead Generation and Inside Sales Specialist (B2B)

Fourth Frontier is looking for a talented, self-driven Lead generation and Inside Sales Specialist (B2B) to join our
expanding team and to drive B2B prospecting and pipeline development for our healthcare and enterprise
business. The ideal candidate will identify and engage hospitals, cardiology clinics, diagnostic centers, corporate
wellness partners, and healthcare institutions, generate qualified opportunities, and support the sales team through
the early stages of the sales cycle.
This role is critical in building a predictable and scalable pipeline for Fourth Frontier’s growing B2B business.
Key Areas of Responsibility:
The key responsibilities of this role will include:
· Research and identify potential B2B customers across hospitals, clinics, diagnostic chains,
corporate wellness programs, and healthcare enterprises.
· Generate qualified leads through outbound calls, emails, LinkedIn outreach, industry
databases, and marketing campaigns.
· Engage decision-makers including cardiologists, hospital administrators, procurement teams,
and clinical operations leaders.
· Qualify prospects based on business need, budget, authority, timeline, and fit.
· Schedule product demonstrations and meetings for the sales leadership team.
· Maintain accurate records of all activities, contacts, and opportunities in the CRM system.
· Follow up consistently with prospects to nurture interest and move opportunities through the
pipeline.
· Collaborate with marketing to improve campaign effectiveness and lead conversion.
· Track and report weekly metrics including outreach activity, qualified leads, meetings booked,
and conversion rates.
· Support proposal coordination and basic commercial discussions where required.
· 2–3 years of experience in inside sales, lead generation, business development, or sales
development.
· Experience in healthcare, medical devices, digital health, diagnostics, or health-tech is strongly
preferred.
· Excellent verbal and written communication skills in English.
· Strong LinkedIn prospecting and email outreach skills.
· Comfortable making outbound calls and engaging senior stakeholders.
· Familiarity with CRM tools
· Self-driven, organized, and target-oriented.
Educational Qualification
· Bachelor’s degree in business, Life Sciences, Biomedical Engineering, Healthcare
Management, or a related field.
· Additional certifications in sales or digital marketing are a plus.
Key Performance Indicators (KPIs)
· Number of qualified leads generated per month.
· Meetings and product demonstrations scheduled.
· Lead-to-opportunity conversion rate.
· Opportunity pipeline value influenced.
· CRM hygiene and activity compliance.
· Demos scheduled
What We Offer
· Opportunity to work in a fast-growing health-tech company.
· Exposure to global healthcare and digital monitoring markets.
· Performance-driven incentives.
· Collaborative and entrepreneurial work environment.
· Career growth into Business Development, Key Account Management, or Enterprise Sales.

Work arrangement
No