Mid Content Engineer (CMS)

Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Content Specialist/Content Engineer wanted to join our Content Services team!
The opportunity
In this role you will be responsible for creating, editing and managing digital content across enterprise Content Management Systems and Digital Asset Management platforms. You will work closely with cross-functional project teams, authors and client stakeholders to ensure high quality, consistency, and timely delivery of web content.
What you’ll get to do
Create, edit and maintain content pages and web structures using CMS platforms according to established guidelines and WYSIWYG/HTML editors.
Upload, organize and tag digital assets in DAM platforms. Perform basic cropping, resizing and format or compression optimization using DAM capabilities or approved image-editing tools.
Participate in daily stand-ups, client showcases and collaborate with marketing teams, developers and project managers.
Support content migration from legacy platforms to current systems. Conduct visual and technical QA checks against style guides, SEO guidelines and formatting standards.
Use Figma at a basic level to make minor edits to existing designs, prepare simple layouts, and export assets in web-ready formats.
Investigate and resolve common content display and formatting issues; assist end users and authors with platform-related questions.
Write and maintain clear authoring guides, process documentation and knowledge-base articles for authors and internal teams.
Utilize basic AI/Generative AI tools to assist in content categorization, summarization, quality checking and task efficiency.
What you should have
Strong technical aptitude spanning web technologies, content architecture, and web application workflows. Understanding of fundamental web principles.
Knowledge of HTML, CSS, web page structure, metadata, hyperlinks, and basic responsive design.
Professional English proficiency (B2 level or higher, written and spoken) with the ability to ask clear questions and communicate issues effectively.
Strong analytical and problem-solving abilities.
Familiarity with Photoshop, Adobe Express or an equivalent image-editing tool for cropping, resizing, simple adjustments and web optimization. Experience with Figma is a plus for basic asset preparation and layout work.
Hands-on experience navigating and managing content within one or more CMS platforms (e.g., AEM, Sitecore, WordPress, Contentful, Drupal). Basic understanding of Digital Asset Management workflows, including asset upload, organization, tagging and metadata.
Basic understanding of SEO metadata and core web accessibility principles, including alternative text, heading hierarchy and descriptive links.
Methodical approach to repetitive, high-volume content entry and quality assurance checks.
Eager to learn, proactive, open to feedback and comfortable working both independently and as part of a collaborative team.
Bonus points if you have
Knowledge of Adobe Experience Manager will be a huge plus.
Experience with Atlassian tools (Jira, Confluence) and Microsoft SharePoint/Teams.
Experience with digital content in the automotive industry.
Relevant certifications or training (e.g., HTML/CSS Fundamentals, CMS Site Author certifications such as AEM Site Author or Contentful Content Manager).
Education or background in IT, Digital Media, Computer Science or Communications.
What we can offer you
We offer net hourly rate 70 - 100 PLN + VAT on B2B contract based your skills and experience.
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Learn more about us on our LinkedIn page, visit our YouTube channel and follow us on Instagram WPP Poland.
How we use AI in the recruitment process:
To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully pres