Assistant Marketing Manager

Job Description: Assistant Manager, Digital Marketing
Function: Brand & Marketing
Reporting To: Brand & Marketing Head
Industry: Luxury Hospitality, Catering & Banqueting
Location: Mumbai
Role Overview
We are looking for a digitally savvy, hands-on and commercially oriented Assistant Manager, Digital Marketing to drive digital marketing strategy and execution across multiple luxury hospitality, catering and banqueting brands.
The ideal candidate will have strong expertise across Salesforce Marketing Cloud, Meta, Google Ads, SEO, SEM, YouTube and other relevant digital, programmatic and OTT platforms, with the ability to develop and execute integrated campaigns across the entire customer journey.
The role requires someone who can work closely with the Brand & Marketing Head to translate brand positioning, business priorities, seasonal opportunities, weddings, social celebrations, corporate events and destination-led propositions into effective digital campaigns that build awareness, generate qualified leads and contribute to revenue.
Key Responsibilities
Digital Strategy & Campaign Planning
Develop and execute integrated digital marketing strategies for multiple brands within the company portfolio.
Translate brand and business objectives into channel strategies, campaign architectures, audience journeys, media plans and KPIs.
Build digital campaigns across the funnel, from awareness and consideration to lead generation, conversion, remarketing and retention.
Develop campaigns around key business periods including wedding seasons, festivals, corporate events, social celebrations and destination occasions.
Performance Marketing
Plan, execute and optimise campaigns across Meta Ads, Google Search, Display, Performance Max, YouTube Ads and other relevant digital platforms.
Manage campaign budgets, audience segmentation, targeting, bidding, creatives and optimisation.
Develop lead generation and conversion campaigns for banqueting, catering, weddings, corporate events and hospitality offerings.
Continuously test audiences, creatives, messaging, landing pages and campaign formats to improve ROI.
CRM & Marketing Automation
Own and execute customer communication and campaign journeys through Salesforce Marketing Cloud.
Develop audience segmentation, customer journeys, email campaigns, automated communications, remarketing and lifecycle campaigns.
Work with internal teams to build relevant databases and improve customer acquisition, engagement, conversion and retention.
SEO & SEM
Develop and implement SEO and SEM strategies to improve organic visibility, search rankings, website traffic and qualified enquiries.
Conduct keyword research, competitor analysis, on page optimisation and content recommendations.
Manage paid search campaigns and continuously optimise for quality leads and conversions.
Content & Creative Integration
Work closely with the Brand, Creative, Social Media, PR and Business Development teams to translate campaign strategy into compelling digital content.
Develop clear digital briefs covering campaign objective, target audience, proposition, key message, channel strategy and desired action.
Ensure consistency between brand communication and performance led digital advertising.
Analytics, Measurement & Optimisation
Track campaign performance across platforms and prepare clear, actionable dashboards and reports.
Analyse metrics including reach, engagement, CTR, CPL, CPA, ROAS, conversion rates and lead quality.
Use data and customer insights to identify opportunities, improve campaign effectiveness and optimise marketing spends.
Work with sales and business teams to track lead quality and conversion through the funnel, not just digital metrics.
Emerging Digital & OTT
Explore and execute campaigns across OTT, programmatic, influencer, audio, connected TV and other emerging digital platforms, wherever relevant to the target audience and business objective.
Stay abreast of evolving digital platforms, formats, targeting capabilities, AI led marketing tools and industry best practices.
Ideal Candidate
The ideal candidate should be:
A hands-on digital marketer with strong strategic and execution capabilities.
Experienced in managing multiple brands simultaneously, preferably across premium or luxury hospitality, lifestyle, F&B, retail, travel or other high consideration categories.
Strong in performance marketing as well as brand building digital campaigns.
Highly comfortable with numbers, analytics and marketing technology.
Capable of working from a campaign brief through strategy, media planning, execution, optimisation and reporting.
Commercially minded, with an understanding that digital marketing ultimately needs to contribute to qualified enquiries, conversions and revenue.
Technical Expertise
Essential
Salesforce Marketing Cloud
Meta Ads Manager
Google Ads
Google Analytics / GA4
SEO and SEM
YouTube Ads
Google Search Console
Campaign tracking, pixels, tags and UTM frameworks
CRM, lead generation and remarketing campaigns
Excel / Google Sheets and marketing dashboards
Good to have
Programmatic advertising
OTT / Connected TV advertising
Google Tag Manager
Marketing automation and customer journey orchestration
Looker Studio / Power BI
A/B testing and conversion rate optimisation
Influencer and affiliate marketing platforms
Experience & Qualifications
3 to 6 years of relevant experience in digital marketing, performance marketing, growth marketing or integrated digital marketing.
Experience managing campaigns across multiple brands or business verticals will be strongly preferred.
Experience in luxury hospitality, hotels, catering, banqueting, weddings, travel, lifestyle or premium consumer businesses would be an advantage.
Graduate in Marketing, Digital Marketing, Business, Communications or a related discipline. Relevant digital marketing certifications are desirable.

Work arrangement
No