Sales Director, New Business - PSO &NfP - DACH

We are seeking an experienced Sales Director to lead new business growth across the DACH region, with a strategic focus on Professional Services Organisations (PSO) and Not-for-Profit (NfP) customers.
This is a senior leadership role with significant commercial impact. You will own the regional new business strategy, lead and develop a high performing sales team, and personally shape and close complex, high value opportunities involving senior, multistakeholder decision makers.
You will act as the regional commercial lead for PSO and NfP within DACH—bringing deep market understanding, influencing Go to Market execution, and partnering closely across the organisation to drive sustainable growth.
What You’ll Do
Lead with Purpose - Inspire, challenge, and empower your team to perform at their best, setting a clear vision, high standards, and a strong performance culture.
Drive Revenue & Growth - Define and execute the regional new business sales strategy to consistently exceed targets, focusing on long term, sustainable growth.
Own Complex Deals - Personally lead and close complex, multistakeholder new business opportunities, typically engaging C-level and senior executive decision makers across PSO and NfP organisations.
Pipeline & Forecast Ownership - Maintain full accountability for pipeline health, forecasting accuracy, and disciplined execution across the region.
Regional Market Leadership - Lead all new business activity across the DACH region, bringing a deep understanding of PSO and NfP buying cycles, value led selling, and public or quasi-public sector dynamics.
Build & Scale Capability - Directly lead an initial team of approximately four sales professionals, with responsibility to recruit, develop, and scale regional capability over time.
Coach & Develop - Actively mentor and develop your team through hands on coaching, fostering commercial excellence in a fast paced, hybrid environment.
Cross Functional Influence - Shape and influence outcomes through close collaboration with presales, value engineering, marketing, partners, and customer teams to ensure strong alignment and execution.
Data Driven Leadership - Leverage market insights, analytics, and performance data to inform decisions, optimise results, and continuously improve.
Lead Through Change - Champion transformation, embracing change as a driver of innovation, agility, and continuous improvement.
What You Bring
Proven experience leading high performing sales teams within cloud software / SaaS environments.
A strong track record of exceeding new business revenue targets and scaling growth in competitive markets.
Deep expertise in consultative, value led selling, confidently engaging C-level and senior executive stakeholders.
Hands on, roll up your sleeves leadership—leading from the front when needed.
Experience in SaaS organisations, ideally within scaleups or PE backed environments.
ERP and financials experience preferred, particularly within mid-market, PSO, NfP, or public sector adjacent organisations.
Strong working knowledge of CRM platforms and modern sales enablement tools.
A customer-centric, collaborative mindset with shared accountability across functions.
Business level German is essential, with the ability to operate confidently in senior level commercial discussions across the DACH region.
Commitment to continuous learning, innovation, and operational excellence.
Fluent German and English speaking

Employment type
Full-time

Work arrangement
Hybrid