Associate Creative Director, Copy Social

Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Who we are looking for:
VML is seeking a witty, culturally fluent and conceptually strong Associate Creative Director (Copy) to lead social-first campaigns that connect brands to culture—and people to brands. You’ll bring a sharp creative voice, an eye for strategy and a deep understanding of what makes people stop scrolling and start engaging. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a copy lead who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.
What you’ll do:
Big idea thinking | Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)
Manage | Oversee team of creatives on organic social evergreen and campaign- driven social.
Concept | Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
Create | Translate brand tone and voice across platforms while staying fluent in internet culture, memes, and trends.
Craft | Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
Collaborate | Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
Cultivate | Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.
What you’ll need: