Marketing Strategy Lead

Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #1 in mortgage servicing and #5 in mortgage originations, reaching more than 80 million households.
As Vice President on the Marketing Strategy team, you will drive key business objectives including market share growth, customer engagement, and integration across lines of business aligned with “One Chase”.
Job Responsibilities:
Understand commercial context through market, competitor, and customer insights and identify opportunities through product mix, share, and customer gap analysis
Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls
Lead strategic initiatives that engage target audiences along the homebuying journey across digital, branch, and advisor channels
Partner with Insights team on customer research projects to support high-stakes growth opportunities and manage research budget
Share market insights with Marketing organization including competitor product launches, strategic moves, offers/campaigns, and marketing spend
Required Qualifications, Capabilities and Skills:
5+ years of experience in marketing strategy or execution
Strategic & Analytical Thinking: Apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning
Cross-functional Execution: Work effectively in a matrixed environment across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
Communication: Build narratives around complex topics and communicate in written and verbal formats with senior leadership
Advanced MS Excel and PowerPoint skills
Bachelor’s degree from an accredited institution
Preferred Qualifications, Capabilities and Skills:
Marketing Strategy: Apply key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience
Marketing Communication: Deploy multichannel marketing campaigns (owned media, paid media, branch, and local) with cross-functional partners using modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
AI: Use AI tools & platforms including large language models (LLMs) to accelerate business outcomes and efficiency while adhering to risk, controls, and data-use guidelines
Home Lending Industry: Understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
Master’s degree/MBA in Marketing from an accredited institution