Vice President of Product Marketing Strategy

Vice President of Product Marketing StrategyJob Overview
The Vice President of Product Marketing Strategy leads the development and execution of product marketing strategies that strengthen market positioning, accelerate product adoption, and support long-term business growth. This role oversees product positioning, go-to-market planning, competitive intelligence, and strategic marketing initiatives while aligning product, sales, and marketing teams with corporate objectives.
Key Responsibilities
Product Marketing Strategy
Develop and execute comprehensive product marketing strategies aligned with corporate goals, market opportunities, and business priorities.
Market Positioning and Messaging
Define product positioning, value propositions, and differentiated messaging to strengthen brand relevance and competitive advantage.
Go-to-Market Leadership
Oversee go-to-market strategies, product launches, and commercialization initiatives to drive market adoption and revenue growth.
Market and Competitive Intelligence
Direct market research, customer insights, and competitive analysis to identify emerging trends and inform strategic decisions.
Cross-Functional Collaboration
Partner with product management, sales, corporate marketing, and business development teams to ensure consistent product strategy and market execution.
Marketing Performance and Optimization
Establish strategic KPIs, evaluate campaign and product marketing performance, and optimize initiatives based on measurable business outcomes.
Executive Advisory and Strategic Planning
Provide executive leadership with market insights, product marketing recommendations, and strategic assessments to support business planning.
Team Leadership and Development
Lead and develop product marketing teams, establish operating priorities, and foster a culture of strategic thinking, accountability, and execution excellence.
QualificationsEducation Background
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
MBA or an advanced degree is preferred.
Work Experience
12+ years of progressive experience in product marketing, marketing strategy, or related commercial functions.
5+ years in senior leadership roles overseeing product marketing strategy or cross-functional marketing initiatives.
Proven experience developing go-to-market strategies, product positioning, and integrated marketing plans.
Experience leading cross-functional teams and managing complex, business-critical initiatives.
Experience in technology, financial services, or digital-asset markets is an advantage.
Core Competencies
Product Marketing Strategy
Go-to-Market Planning and Execution
Product Positioning and Value Proposition Development
Market Research and Competitive Intelligence
Strategic Marketing Planning
Cross-Functional Leadership
Commercial and Business Growth Strategy
Marketing Performance Measurement
Executive Communication and Stakeholder Management
Team Leadership and Talent Development

Work arrangement
Yes