Sales Development Representative (SDR) – US Enterprise SaaS

Location: Bengaluru, HSR Layout, on-site
Experience: 1 to 4 years
Function: GTM / Growth
Tarlan is recruiting for a Sales Development Representative (SDR) role on behalf of Bindbee, fast-growing, profitable HR Tech SaaS company selling an API-based product. Tarlan is a Bengaluru-based recruiting firm managing this search.
About Bindbee
Bindbee helps HR Tech, employee benefits, InsurTech and digital-health companies connect their products with 67+ HRIS and payroll systems through one API. Instead of building separate integrations with platforms such as Workday, ADP and BambooHR, customers integrate once with Bindbee and launch multiple customer-facing integrations.
Bindbee primarily sells to Product and Engineering leaders at US-based mid-market and enterprise companies and is expanding its Bengaluru GTM team.
The Role
This is an execution-focused SDR role.
Bindbee has defined its ICPs, refined its outreach sequences through 18 months of testing, and established a sales stack that includes Apollo, Instantly, Superhuman and HubSpot. Approximately one in five booked demos converts into a customer.
You will consistently execute this playbook across cold email, LinkedIn and cold calling, supported by disciplined follow-up and CRM hygiene. Once you establish a reliable cadence, you will test new sequences, verticals and channels to improve it.
You will target enterprise accounts with annual contract values above $40K and engage primarily with Product and Engineering leaders. Your outreach must therefore be informed, technical and credible.
Your First Six Months
Month 1: Shadow the GTM lead and current SDR, learn the product and common objections, and review closed-won conversations to understand customer problems.
Month 2: Build a consistent daily outbound cadence across email and LinkedIn and begin booking qualified demos.
Month 3: Book 4 to 6 demos per month and develop a strong understanding of Bindbee’s customer segments, buyer personas and integration pain points.
Months 4 to 6: Scale to 8 to 10 demos per month and begin testing new sequences, verticals or outreach channels.
What We Need
1 to 4 years of B2B SaaS sales experience, including at least 12 months in an outbound SDR, BDR or comparable role.
Direct experience prospecting into US or North American customers.
Experience generating qualified meetings through cold email, LinkedIn and cold calling.
Clear evidence of performance through meetings booked, qualified opportunities or pipeline generated.
Comfort with CRM and sequencing tools, activity tracking and structured follow-up.
Strong written and verbal communication with senior buyers.
Willingness to work on-site from HSR Layout, Bengaluru.
Strongly Preferred
Experience selling to mid-market or enterprise accounts.
Experience targeting Product, Engineering, IT or Data leaders.
Exposure to APIs, developer tools, infrastructure, data platforms, HR Tech or another technical SaaS category.
Experience supporting opportunities with annual contract values above $25K.
Familiarity with Apollo, Instantly, HubSpot, Superhuman or comparable tools.
This Role May Not Be Right for You If
Your experience is primarily in IT services, recruitment, staffing or consulting rather than software-product sales.
You prefer inbound qualification and are uncomfortable with cold calling or proactive outbound prospecting.
You do not want to be measured on activity, qualified meetings and pipeline generated.
You expect to move into an AE role within six months. The realistic progression window is approximately 18 to 24 months.
You are looking for a strategy-led role without significant daily execution.
The Deal
Compensation: Competitive fixed pay with a performance bonus tied to qualified demos and pipeline generated.
Equity: ESOPs with a standard four-year vesting period and one-year cliff.
Location: Bengaluru, HSR Layout. Relocation support is available.
Career path: Strong performers can progress into AE responsibilities and eventually sales leadership. This is not a guaranteed timeline.
Reporting: Directly to the GTM lead, with no intermediate layers.
Benefits: Company laptop, and health insurance.

Work arrangement
No