Regional Sales Manager

ATL Diesel is growing, and we’re looking for an experienced Regional Sales Manager to help expand our presence and grow sales within an assigned territory.
This is a hunter sales role. We’re looking for someone who knows the heavy-duty diesel parts business, is comfortable working independently, and enjoys getting in front of customers and building a territory.
The primary focus of this role is developing business through truck dealers, aftermarket distributors, engine rebuilders, and other channel partners. We want our Regional Sales Managers building strong relationships with these partners, working alongside their sales teams, and helping them grow ATL Diesel business with their customers.
WHAT YOU’LL DO
• Prospect, qualify, and develop new dealer, distributor, and channel partner relationships
• Build and grow relationships with truck dealers, aftermarket distributors, engine rebuilders, and other strategic partners
• Work alongside partner sales teams through product training, joint customer calls, and ride-alongs
• Help dealer and distributor sales teams identify opportunities and grow ATL Diesel sales within their customer base
• Develop and maintain a strong sales pipeline throughout your assigned territory
• Conduct regular in-person visits with customers and prospects
• Present the technical and commercial value of ATL Diesel products
• Grow existing customer relationships and identify additional opportunities
• Maintain accurate customer and sales activity in our CRM
• Work closely with inside sales to support customers and grow the territory
• Provide market feedback on products, competition, pricing, and customer needs
• Travel throughout the assigned territory as needed, up to approximately 50%
WHAT WE’RE LOOKING FOR
• 5+ years of outside B2B sales experience
• Proven experience selling heavy-duty diesel engine parts
• Strong understanding of diesel engine components and applications
• Experience selling through truck dealers, aftermarket distributors, engine rebuilders, or similar channels
• Demonstrated ability to prospect and develop new business
• Ability to build relationships with both management and field sales teams
• Comfortable managing a territory with limited day-to-day oversight
• Strong communication, follow-through, and relationship-building skills
• CRM experience; HubSpot experience is a plus
• Valid driver’s license and ability to travel throughout the assigned territory
COMPENSATION & BENEFITS
• Competitive base salary
• Uncapped commission opportunity
• Commission on both new and existing account revenue
• Health insurance
• 401(k)
• Paid time off
• Company-provided tools and support for field sales
WHY ATL DIESEL
ATL Diesel is a growing supplier of aftermarket heavy-duty diesel engine parts and components. We’re continuing to expand our product offering, geographic coverage, and customer base.
Our Regional Sales Managers are trusted to run their territories. The goal is not simply to manage accounts—it’s to develop strong channel partners, work alongside their sales teams, and create scalable growth throughout the territory.
If you know the diesel parts business and want an opportunity to build and grow a territory, we’d like to talk with you.

Work arrangement
Yes