Marketing & CRM Consultant

Introduction
Zapyan is an innovation-led, fast-growing startup dedicated to transforming digital marketing through data-driven automation, cloud technologies, and AI-powered solutions. We empower businesses to streamline their marketing operations, maximize customer lifetime value, and achieve sustainable growth.
We are seeking a high-caliber Senior Marketing Strategy & CRM Consultant to join our team. In this role, you will lead the strategic integration of full-funnel digital marketing with advanced CRM, lifecycle frameworks, and cutting-edge generative AI capabilities. As a trusted advisor, you will bridge market research, customer retention, and brand positioning to design data-backed growth strategies for both Zapyan and enterprise clients.
Location: Hybrid/Remote in Islamabad
Position: Full-Time
Salary: Competitive, based on experience
Key Responsibilities
1. Strategy & Advisory
GTM strategy, brand positioning, growth roadmaps
Client consulting on marketing ops & digital ecosystems
Multi-channel campaign strategy (SEO, SEM, Paid, Content, Automation)
2. CRM & Lifecycle
Design lifecycle flows (onboarding → retention → upsell → winback)
CRM/MarTech architecture (HubSpot, Salesforce, Klaviyo, ActiveCampaign)
Segmentation, personalization, behavioral triggers
LTV optimization, churn reduction strategies
3. AI & MarTech Innovation
Implement AI in workflows (segmentation, content, prediction)
Use LLMs, automation agents for performance + efficiency
Advise on AI-first marketing stack evolution
4. Research & Performance
Market research, trend analysis, opportunity mapping
Competitor benchmarking & positioning gaps
Campaign performance analysis → actionable insights
5. Cross-Functional Alignment
Work with Sales on proposals, GTM, pipeline strategy
Align with Product & Creative on execution feasibility
Build playbooks, frameworks, case studies
Skills & Expertise
5+ yrs in strategy / CRM / consulting (agency/startup/enterprise)
Strong CRM + MarTech stack experience
AI + automation + predictive analytics knowledge
Analytical: funnels, attribution, performance metrics
Consultative mindset, problem-solving approach
Strong communication + executive-level presentation skills
Why Join Zapyan?
High-Impact Role: Shape both internal growth initiatives and enterprise-level consulting frameworks.
Hybrid Flexibility: A modern work environment combining remote autonomy with collaborative hub days in Islamabad.
Work-Life Balance: 25 days of paid leave (15 annual + 10 public holidays).
Professional Growth: $200 annual learning budget for certifications (HubSpot, Salesforce, AI credentials, etc.).
Hardware & Stack: Company laptop provided along with access to modern AI tools and automation platforms.
Final Notes
This role is built for a senior strategist who combines analytical rigor with creative vision, consultative communication, and a forward-looking mastery of AI in marketing.
Website: https://zapyan.com/

Work arrangement
Yes