MIS Executive – E-commerce (Control Tower)

Manpower Requisition Form
MIS Support – E-commerce Control Tower
1. Position Details
Position Title: MIS Executive – E-commerce (Control Tower)
Department / Function: E-commerce – Control Tower
Business Unit: Purplle House of Brands (Alps Goodness, Dermdoc, Carmesi, Faces Canada, Juicy Chemistry)
Reporting Manager: Head of E-commerce
Location: Mumbai
Employment Type: Full-time
2. Purpose of Requisition
The E-commerce function operates across nine online and quick-commerce platforms and five brand portfolios currently. The volume of daily, weekly and monthly reporting has grown to a point where Key Account Managers are spending a significant share of their time on data consolidation rather than on platform growth, negotiations and account management.
A dedicated MIS resource under the E-commerce Control Tower will own the end-to-end reporting stack – ensuring reports are delivered on time, in a consistent format, with a single source of truth for sales, distribution and launch data across all platforms and brands. This will free KAM bandwidth for revenue-generating work and improve the quality and timeliness of data used in weekly and monthly reviews.
3. Key Responsibilities
1. Daily Sales Report (DSR) sheet – all platforms
Frequency: Daily
Scope / Notes: Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy, Meesho, Purplle.com
2. Influencer SKU sheet – all platforms
Frequency: Daily
Scope / Notes: SKU-level tracking of influencer-led demand across platforms
3. Weekly Deep Dive (WDD) report – all brands
Frequency: Weekly
Scope / Notes: Availability and distribution coverage across platforms, cities and dark stores
4. WDD-based review presentation
Frequency: Weekly
Scope / Notes: Weekly PPT for weekly review with leadership and brand teams
5. NPD tracker – status update
Frequency: Weekly
Scope / Notes: Listing, live-status and early-sales tracking for new product launches
6. Flipkart weekly keyword search-volume tracker
Frequency: Weekly
Scope / Notes: Category and brand keyword search-volume trends
7. Other trackers – status update
Frequency: Weekly / as scheduled
Scope / Notes: All other E-commerce trackers maintained by the team
8. Tertiary sales report
Frequency: Monthly
Scope / Notes: Platform-wise tertiary (sell-out) consolidation for all brands
9. State-wise sales report
Frequency: Monthly
Scope / Notes: Geography-level sales cuts for all platforms and brands
10. Ad-hoc data requests
Frequency: As required
Scope / Notes: Data pulls and analysis for leadership, brand, finance, supply chain and platform KAM teams
4. Workload Summary
Daily: 2 deliverables – DSR and Influencer SKU sheets across 9 platforms
Weekly: 5 deliverables – WDD report, WDD review PPT, NPD tracker, Flipkart keyword tracker, other trackers
Monthly: 2 deliverables – Tertiary report and State-wise report
Ongoing: Ad-hoc data requests from multiple stakeholders
Education
Graduate in any discipline; B.Com / BBA / B.Sc. (Statistics) or MBA preferred
Experience
1–3 years in an MIS, sales analytics or business reporting role, preferably in FMCG, beauty & personal care or e-commerce
Prior exposure to marketplace seller panels or brand analytics dashboards (Amazon, Flipkart, Nykaa, Blinkit, Zepto etc.) is a strong advantage
Skills
Advanced MS Excel / Google Sheets – Pivot tables, lookups, Power Query and dashboard building
High attention to detail and accuracy with large, multi-source data sets
Ability to manage multiple recurring deadlines and prioritise ad-hoc requests from several stakeholders
Good written and verbal communication for stakeholder coordination
Working knowledge of Power BI / SQL is desirable, not mandatory
6. Key Stakeholders
Internal
Head of E-commerce
Senior and Junior KAMs
Supply Chain Executives
Brand Managers
Finance
Leadership
Data Sources
Platform seller and brand panels
Internal sales data
Distributor and warehouse reports
7. Budget and Approvals
Compensation band, cost centre and budget availability to be confirmed by HR and Finance as per company policy.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.

Work arrangement
No