Sales Development Representative (Cannabis Indsutry SaaS)

Remote | Base Salary + Uncapped Commission | Equity
Base: $55K–$60K OTE: $90K–$110K
Our client is a growing market intelligence and data technology company serving the cannabis industry. Their platform helps cannabis brands, distributors, retailers, and multi-state operators better understand what is selling across the market, including product pricing, inventory, retail performance, competitive movement, and emerging opportunities.
They are looking for a Sales Development Representative (SDR) to join their growing sales team and take ownership of the top of the sales funnel. This is an opportunity for someone who enjoys prospecting, building relationships, and finding creative ways to get the attention of busy decision-makers.
You won't be starting from scratch. The team has an established outbound sales process, defined target segments, and proven messaging. At the same time, the company is actively testing and refining its approach as the cannabis market evolves, giving the SDR an opportunity to have a direct impact on how the sales team generates new business.
What You'll Do
Identify and qualify new business opportunities across cannabis brands, distributors, retailers, and multi-state operators
Build targeted prospect lists using market and industry data to identify companies with a strong potential fit
Execute multi-channel outbound campaigns through email, phone, and LinkedIn
Personalize outreach based on a prospect's business, market position, products, or growth opportunities
Qualify prospects based on business needs, fit, timing, and potential opportunity
Schedule qualified meetings and provide AEs with the context they need to have productive first conversations
Maintain accurate activity, notes, stages, and next steps within HubSpot
Track outreach performance and identify opportunities to improve response and conversion rates
Test and refine messaging, sequences, and prospecting strategies based on performance
Partner with Account Executives, Marketing, and Product teams to share market and prospect feedback
How Success Will Be Measured
Qualified meetings booked and held against monthly targets
Conversion of meetings into qualified opportunities
Pipeline generated through outbound efforts
Consistency and quality of prospecting activity
Accurate and reliable CRM data
What We're Looking For
Bachelor's degree required
1-3 years of experience in an SDR, BDR, or similar prospecting role within B2B SaaS
Track record of meeting or exceeding sales development quotas
Strong written communication skills and the ability to create compelling cold outreach
Comfortable making outbound calls and persistent enough to stay productive when responses are limited
Analytical mindset with the ability to identify who to target and why
Self-directed and comfortable managing your own priorities in a remote environment
Hands-on CRM experience, ideally with HubSpot
Nice to Have
Experience in cannabis, CPG, retail, or another industry involving products, distribution, or retail sales
Experience selling analytics, market intelligence, data, or technology products
Familiarity with sales engagement platforms, prospecting tools, and list-building resources
Existing knowledge of the cannabis industry and its legal markets
What You'll Get
Competitive base salary + uncapped commission
Meaningful equity opportunity
Full benefits package
Flexible time off
Fully remote work environment
Opportunity to work directly with experienced sales and company leadership
The chance to help shape the sales process at a growing technology company serving the cannabis industry
This is a great opportunity for an SDR who enjoys outbound prospecting, data-driven selling, and working in a fast-moving industry and wants the opportunity to have a meaningful impact on a growing sales organization.

Work arrangement
Yes