Sales Assistant-Development

About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Sales Assistant / Sales Development position provides comprehensive support to the KWES Sales Department and Director of Sales while gaining broad exposure to the station's sales, operational and client-service functions. This is a department-wide sales support position and is not dedicated exclusively to individual Account Executives. Responsibilities and priorities may shift based on the operational, Account Manager, sales and leadership needs of the department.
The position will support sales leadership, assist Account Executives as needed, provide backup Account Manager coverage, and develop knowledge of KWES's broadcast, streaming and digital sales solutions. This role is also designed to provide professional development and exposure that may prepare a successful employee for a future Account Executive opportunity as business needs and openings arise.
Four Core Areas of Responsibility
1. Director of Sales & Department Support
Serve as a primary support resource to the Director of Sales and overall
KWES sales organization.
Responsibilities include:
• Assist the DOS with sales reports, presentations, meeting preparation
and follow-up.
• Support preparation for weekly sales meetings, revenue discussions
and sales initiatives.
• Assist with revenue, inventory and sales activity reporting.
• Maintain current sales materials, programming information,
sponsorship opportunities and other department resources.
• Track department deadlines, outstanding items and projects requiring
follow-up.
• Assist with special sales initiatives, client events and station
opportunities.
• Coordinate information and workflow between Sales and other
departments, including Traffic, Creative Services, Finance, Digital and
Sales Fulfillment.
• Assist with organization and execution of seasonal programming,
sports, political and special sales opportunities.
• Provide administrative and project support as assigned by the DOS.
• Take on additional responsibilities based on changing department
priorities and business needs.
2. Account Executive & Sales Support
Provide operational and administrative support to Account Executives as
needed and based on department priorities to allow sellers to maximize
client-facing and new-business development time.
Responsibilities include:
• Assist with order entry, revisions and schedule changes.
• Support campaign setup and maintenance.
• Monitor active schedules and campaign delivery.
• Assist with makegoods, preemptions and discrepancy resolution.
• Prepare and update client presentations, proposals and sales
materials.
• Assist with avails and inventory coordination.
• Coordinate commercial materials, scripts and creative needs.
• Follow up with Traffic, Creative Services and Sales Fulfillment on
outstanding items.
• Assist with routine client and agency administrative requests.
• Support campaign recaps and post-campaign reporting.
• Help maintain accurate client, account and campaign information.
• Assist with Matrix/CRM administrative support while maintaining AE
accountability for prospecting activity, opportunities and pipeline
management.
The Sales Assistant supports the business of the sales department rather
than being permanently assigned to any individual Account Executive.
3. Account Manager Coverage & Operational Support
Develop proficiency in Account Manager responsibilities to provide reliable
backup coverage during vacations, PTO, vacancies, periods of increased
workload or other business needs.
Responsibilities include:
• Become proficient in WO Media Sales and applicable sales systems.
• Enter and revise orders accurately.
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