VP of Brand Strategy

Company Description Garderobe Pre-Loved Luxury Fashion is the Middle East’s destination for buying and selling authenticated, high-quality pre-owned luxury fashion. The company connects individual sellers with buyers through a curated online platform and a luxury boutique on Al Wasl Road in Dubai, offering access to top global brands at prices below original retail. With decades of fashion industry experience, the team prioritizes authenticity, accurate item descriptions, and a premium retail experience. Sellers benefit from free collection and listing services, while buyers receive beautifully packaged items delivered to their door. Garderobe’s constantly evolving selection includes renowned designers such as Chanel, Dior, Gucci, Louis Vuitton, Prada, and many others, making it a trusted resource for sustainable luxury fashion.
Role Description The VP of Brand Strategy is a full-time remote role responsible for defining and leading Garderobe’s brand vision and positioning across all channels. This role develops and executes brand strategies that enhance awareness, drive customer acquisition, and strengthen loyalty in the pre-loved luxury fashion space. Day-to-day responsibilities include overseeing brand messaging, visual identity, and storytelling, collaborating with marketing, merchandising, and e-commerce teams to ensure brand consistency. The VP will analyze market trends and consumer insights, shape digital and content strategies, and guide campaigns that highlight sustainability, authenticity, and luxury experience. This role also involves setting brand performance metrics, managing strategic partnerships, and advising leadership on long-term brand growth opportunities.
Qualifications
Strong analytical skills to interpret market data, customer insights, and campaign performance, and translate findings into actionable brand strategies.
Proven experience in strategic planning, including brand architecture, positioning, and long-term roadmap development for consumer-facing brands.
Background in consulting or advisory roles, with the ability to influence senior stakeholders and drive cross-functional alignment around brand initiatives.
Understanding of finance, including budgeting, forecasting, and evaluating ROI of brand and marketing investments.
Expertise in digital strategy, including omnichannel brand presence, social media, content, and performance-driven brand campaigns.
10+ years of experience in brand management or marketing leadership, ideally within fashion, luxury, or e-commerce sectors.
Demonstrated leadership skills, including coaching teams, managing agencies, and working effectively in remote, collaborative environments.
Excellent written and verbal communication skills in English; additional languages in the region are an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Passion for luxury fashion, sustainability, and circular economy business models.

Work arrangement
Yes