Customer Marketing Specialist

ABOUT POLYMARKET
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
ABOUT THE ROLE
Polymarket is looking for a CRM Specialist to support retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com http://polymarket.com. You'll help build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance.
This role sits at the intersection of marketing, product, and data. You'll run fast experiments, support micro-segmentation strategies, and help ensure Polymarket is always relevant when live markets and breaking news create moments that matter.
WHAT YOU'LL DO
- Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com http://polymarket.com
- Build and optimize email, push, and in-app campaigns to drive conversion across company initiatives
- Help design programs covering engagement, cross-sell, churn mitigation, and reactivation
- Support micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
- Support real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
- Run fast, data-driven experiments to increase engagement around key events, markets, and moments
- Track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends
- Partner with Product on feature adoption, notification strategy, and real-time messaging systems
- Collaborate with Data on modeling, cohort analysis, and predictive segmentation
- Work with Design on campaign creative and to optimize content based on experimentation
WHAT WE'RE LOOKING FOR
- 1–3 years of experience in retention, lifecycle, or growth marketing
- Hands-on experience with common CRM platforms (e.g. Braze, Customer.io http://Customer.io, Optimove) used to build customer journeys
- Experience with segmentation across CDPs (e.g. Hightouch, Segment)
- Exposure to retention across web and mobile
- Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
- Working understanding of segmentation, personalization, and orchestration strategy
- Clear communicator who can move quickly in a high-velocity, event-driven product
- Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends
- (Plus) Experience with trading, OSBs, crypto, or real-time marketplaces
BENEFITS
- Competitive salary & equity
- Unlimited PTO
- Full Health, Vision, & Dental coverage
- 401k match
- Hardware setup: new MacBook Pro, big display, & accessories
PAY TRANSPARENCY
Base salary range: $100,000 to $125,000 annually, plus equity and benefits.
This range reflects a good-faith estimate for this position. Experience levels vary widely within a title here, so please reach out even if your expectations fall outside it. We're always happy to chat.

Employment type
FullTime

Work arrangement
No