Marketing Specialist

Company Description Raw Business is a growing organization focused on delivering practical, results-driven solutions for its clients. The company emphasizes straightforward, data-informed decision-making and values collaboration across teams. Raw Business aims to build strong, long-term relationships with customers by understanding their needs and market realities. Team members are encouraged to take ownership of their work and contribute ideas that support business growth and innovation.
Role Description This full-time, on-site Marketing Specialist role is based in New Delhi. The Marketing Specialist will develop and execute marketing strategies and campaigns to increase brand awareness, generate leads, and support sales objectives. Day-to-day responsibilities include conducting market research, analyzing customer and competitor data, coordinating with sales and customer service teams, and creating marketing materials across channels. The role involves tracking campaign performance, preparing reports, and suggesting optimizations based on data. The Marketing Specialist will also support events, promotions, and digital initiatives that strengthen the company’s presence in the market.
Qualifications
Candidates should possess strong Communication skills and the ability to collaborate effectively with cross-functional teams.
Candidates should possess Market Research skills to gather, analyze, and interpret data on customers, competitors, and trends.
Candidates should possess Sales and Customer Service skills to support revenue growth and maintain positive client relationships.
Candidates should possess Marketing Strategy skills to plan, execute, and evaluate campaigns aligned with business goals.
Relevant experience in marketing, business development, or a related field; prior work in an on-site, client-focused environment is beneficial.
Strong analytical abilities, proficiency with common office and marketing tools, and attention to detail.
Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.

Work arrangement
No