Email Marketing Specialist

About the role:
Rocky Mountain Media is hiring an Email Marketing Specialist focused primarily on generating qualified leads (b2b) through cold email outreach. This is a lead-gen-first role, your main job is filling our pipeline with prospects who convert into clients. You'll also support general administrative tasks, but email marketing and outreach performance is the core of what you're measured on.
What you'll do:
Email Marketing & Lead Generation (primary focus):
Build and run cold outreach campaigns end-to-end using Apollo — list building, sequencing, sending, follow-ups
Own deliverability: mailbox warm-up, sender reputation, domain health across multiple sending accounts, so campaigns actually land in inboxes
Research and build targeted prospect lists based on our ideal client profile
Write and continuously test email copy/subject lines/sequences to improve open and reply rates
Manage replies and move interested prospects into the pipeline, coordinating scheduling through Outlook
Track campaign performance (opens, replies, meetings booked, deals sourced) and report on what's working
Continuously refine targeting and messaging based on results, this role owns outcomes, not just sending volume
Administrative Support (secondary):
Inbox and calendar coordination
CRM/pipeline updates as leads move through the funnel
General ad hoc administrative tasks as needed
Compensation structure:
Base pay for day-to-day outreach and admin work
Commission on any contract that closes from a lead you generated, structure to be discussed, but this role has real upside tied directly to outbound performance, not just activity
What we're looking for:
Strong, hands-on Apollo experience is essential, this is a lead-gen role first, and Apollo is the core tool. We need someone who already knows how to build sequences, manage deliverability, and read campaign data, not someone learning it on the job
Proficiency with Outlook for scheduling and correspondence
Strong written communication, you're writing the copy that gets replies, so this needs to be a real strength, not an afterthought
Motivated by outcomes, since commission is tied to closed contracts, we're looking for someone who wants outreach performance to translate directly into their own income
Bonus: experience with GoHighLevel (GHL)
Ideal candidate mindset:
Someone who treats cold outreach as a numbers-and-optimization game, not just a task to complete, testing, iterating, and genuinely caring about reply and close rates because their own commission depends on it.

Work arrangement
Yes