Social Media Manager

About Fridays
Fridays is a high-growth telehealth platform delivering clinician-guided care across weight loss (GLP-1s), longevity, microdosing, and TRT. We take health seriously and ourselves a little less so. Our job is to make real, science-backed care feel human, approachable, and — dare we say — fun. We're building personalized, data-driven customer journeys that move people toward long-term wellness, and we want the internet to actually enjoy following along.
The Role (a.k.a. why this is the best seat in marketing)
We're not hiring a "poster." We're hiring the voice of Fridays — someone who can make people stop scrolling, screenshot a post, send it to three friends, and then quietly book a consult. Think of the brands you follow without quite knowing why: genuinely funny, tongue-in-cheek, fast on a trend, disciplined about how they look. Now point that energy at a category most people are too scared (or too boring) to talk about.
This is a build-from-the-ground-up role with the keys to the kingdom. You'll own the calendar, the voice, the content, and the community. You'll have the runway to take big swings, the judgment to know which ones to take, and a team that will back you when you do. As the function grows, so does your scope — creators, contractors, and a team that's yours to shape.
The catch: we operate in regulated healthcare. The best person for this job makes us laugh and keeps us compliant. Bravery without recklessness. Funny without a lawsuit. That tension is the fun part.
What Success Looks Like
People follow us for the content, not the discounts. Our feed earns attention on its own merit.
We have moments. Posts that break out, get reshared, and put Fridays in conversations we weren't invited to (yet).
The numbers move, and you can prove it. Organic audience and engagement growth you can measure, explain, and connect to qualified people walking through the door.
We never make the news for the wrong reasons. Bold brand voice, airtight on compliance.
What You'll Own
Voice & Channel Strategy. Own organic social across all business units (Weight Loss, Longevity, Microdosing, TRT). You'll start with Instagram and TikTok — and add channels as we grow. Define a brand voice that's unmistakably Fridays.
Content That Earns the Scroll-Stop. Plan, produce, and publish a steady cadence of short-form video, graphics, and copy — built around strong hooks, sharp aesthetics, and real cultural awareness. Concept to publish, you can do it (or direct it).
Creator Briefs & UGC at Scale. Brief and coordinate our creator network and UGC coordinators. You know what turns a brief into content that actually performs — and how to track what each creator delivered.
KPIs & Measurement. Own the numbers. Set the targets, build the reporting, and be the person in the room who can explain what moved, why, and what you're doing about it. You're comfortable in a spreadsheet and in an analytics dashboard.
Growth Tied to the Business. Social here isn't a vanity function. You'll connect content decisions to acquisition, brand equity, and revenue — and make the case for the ones that don't look like they should work.
Trend Radar & Fast Reaction. Live on the platforms. Spot the format, sound, or moment early, and move fast enough to actually capitalize on it — with taste.
Community Management. Be in the comments and DMs. Reply with personality, build a community people want to be part of, and route clinical or support questions to the right place.
Cross-Functional Collaboration. Partner with Brand, Creative, CRM, Product, and clinical teams so everything is accurate, compliant, and on-brand.
Calendar & Execution. Build and run the content calendar. Recurring posts, launches, and seasonal moments all ship on time and on brand.
Brand & Compliance Stewardship. Keep every post inside brand guidelines and healthcare advertising/compliance standards across regulated categories. This is where great judgment separates the pros from the chaos accounts.
What You Bring
The candidate who wins this role won't do it because of their degree or their resume. They'll do it because of their portfolio and their courage. That said:
The receipts, with numbers. You've run organic social for a brand and you've been held to real KPIs. You can walk us through what you were measured on, what the baseline was, what you moved it to, and how you knew.
Creator & UGC chops. You've briefed creators or influencers to produce UGC at scale and managed the throughput.
A killer content eye. You know scroll-stopping short-form video and graphics when you see them, and you can make it when you need to. Fluent in Canva, CapCut, Adobe, and native editors.
Hook & format instincts. You understand why something works — the hook, the pacing, the trend, the aesthetic — not just that it did.
Platform & tooling fluency. Deep, current knowledge of Instagram and TikTok, run concurrently. Hands-on with creator and social management platforms (Sprout, Later, Hootsuite, or similar).
A strategic brain. You can tie a chaotic-good meme back to a real business outcome and defend it in a meeting.
Bravery + judgment. You'll take big swings, and you'll know which jokes a healthcare brand can and can't make. Both, at once.
Bonus Points
Southern California based. Great for in-person shoots with the founders — but truly not required for the right person.
On-camera comfort. You're happy being a face of the brand, not just the hands behind it.
A portfolio that made us laugh. Show us the post you're proudest of and tell us why it worked.
Why Join Us
A clean slate. You'll define the Fridays voice across social, with real ownership and room to experiment from day one.
A brand that wants to have fun. Serious about health, tongue-in-cheek about everything else. We want bold, and we'll back the swings.
A clear growth path. Build the function, then build the team around it as we scale.
Forward Thinking, for real. We empower people to spot the opportunity and move — fast.
How to Apply
Skip the formal cover letter. Send us your resume plus links to 2–3 pieces of social content you made and are proud of — with a sentence each on why they worked. Want to really get our attention? Pitch one post you'd make for Fridays in week one.

Work arrangement
Yes