Programmatic Media Manager

Media Manager – Deep Brands
Do samosas give you all the fillings? Are you always in a curry? If you take efficient growth seriously, but not yourself (and you enjoy a good pun), then let’s talk more about us.
Deep Brands is a team of impatient builders, where we all make a difference by elevating global cuisines, enabling cultural experiences at home, and enlightening through education. Our brands are Deep Indian Kitchen, #1 frozen Indian brand in America and a recently named Bain & Co. US Insurgent Brand, and Tem Toa, the newly launched frozen Thai brand. The brands share a commitment to delivering premium, authentic restaurant quality flavor experiences - but the foundation of our success is our team.
Our team enjoys moving fast, solving problems, and continually improving. At the same time, we show up for each other, have fun, and celebrate our wins. Individually, our people are empowered to shape their careers, make an impact, and grow our business…and that’s where you might come in!
If our culture seems like a fit for you, we are seeking a Programmatic Display & Retail Media Manager to own hands-on execution of programmatic display campaigns in The Trade Desk (TTD) across both Deep Indian Kitchen and Tem Toa. Responsibilities will include building and optimizing TTD campaigns across major retail media networks, designing and running structured A/B tests, and managing external partners on campaigns and tests they execute. Our ideal candidate will have classical training and/or growth brand experience in programmatic display, retail media, and performance marketing.
We are an equal-opportunity employer and offer a competitive compensation and benefits package. If you're interested, please review the job responsibilities and requirements and apply!
Responsibilities
Build, launch, and manage programmatic display and video campaigns in The Trade Desk (TTD) across retail media networks including Walmart, Target, Kroger, Albertsons, DoorDash, Instacart, and more, for both Deep Indian Kitchen and Tem Toa
Design and run structured A/B tests (creative, audience, placement, bid strategy) and turn results into clear, actionable recommendations
Apply a strong understanding of Retail Media Networks (RMNs) to identify where programmatic display can support retailer-specific growth goals
Execute Amazon DSP campaigns in support of Whole Foods (a plus, not required)
Contribute to or support paid social campaigns as needed (some paid social experience a plus)
Manage relationships with external partners and agencies handling certain campaigns and tests, holding them accountable to KPIs and testing roadmaps
Evaluate campaign performance, set and track KPIs, and report findings to key stakeholders
Partner with internal teams (Brand/Creative, BI, CRM) to optimize campaign performance and stay aligned with broader growth priorities
Requirements
BA/BS required
5+ years or equivalent experience in CPG programmatic display / retail media, preferably with emerging brand experience
Hands-on experience executing campaigns in The Trade Desk (TTD) — required, not preferred
Experience with Retail Media Networks (RMNs) across major retailers
Strong analytical ability, including designing and running A/B tests and measurement frameworks
Strong organizational ability, including managing multiple campaigns, retailers, and external partners at once
YouTube/video platform experience (planning, buying, or optimization) a plus
Amazon DSP experience a plus (supports Whole Foods campaigns); some paid social experience a plus
Located in our Union, NJ (metro NYC) headquarters Tuesday-Thursday, with remote working up to 2 days a week or remote
Reports to the Director of Growth Marketing
Travel up to 5%
About Deep Brands
Deep Brands was formed in 2026 as a family of brands focused on elevating and increasing accessibility for global flavors. Its brands include Deep Indian Kitchen, the #1 frozen Indian brand in America, and Tem Toa, the first frozen food brand dedicated to Thai cuisine. Each of its brands serves one cuisine exclusively, enabling them to authentically represent their cultures and to enlighten Americans about their cuisine’s bold flavors and culinary traditions. Across its portfolio, Deep Brands is committed to making its products from scratch, using each cuisine’s traditional recipes and processes, and sourcing only the highest quality ingredients. The result is premium, authentic products that replicate restaurant experiences and bring global cuisines to life at home in minutes. Every purchase of Deep Brands’ products benefits its Deepkiran Foundation, which helps provide access to education for thousands of underprivileged children in rural India. Deep Brands is wholly owned by Deep Foods Inc, a 3-generation family company that has been a leading manufacturer of global flavors since 1977. To learn more about Deep Brands and its portfolio, please visit www.deepbrands.com.
About Deep Foods
Deep Foods is a leader in global flavors manufacturing and distribution in North America with operations in the US, Canada, India and Australia, and makes frozen meals, breads and appetizers as well as snacks, beverages, dairy and pantry essentials. Our brands include Bansi®, Babu’s®, Bhagwati’s®, Deep, Deep Brands (Deep Indian Kitchen® and Tem Toa®), Healthy Tiffin®, Hot Mix®, Mirch Masala®, Reena’s®, and Udupi.® Since 1977, we have had one simple purpose: to share global flavors through made-from-scratch, authentically crafted food and drinks. As a family-owned-and-operated company, it’s our mission that our food not only tastes good but also does good. That’s why every purchase of our products benefits the Deepkiran Foundation, which helps provide access to education for underprivileged children in rural India. You can find our more than 1,200 branded products in stores across the ethnic, natural, conventional, club, drug, mass and ecommerce retail channels.

Work arrangement
Yes