Marketing Operations Manager

Riva is the trusted partner for enterprise organizations seeking to build stronger client relationships while streamlining operations. Our innovative solutions empower sales advisors to deliver personalized, compliant experiences at scale. With seamless CRM integration, real-time client insights, and advanced data governance—Riva ensures every client interaction counts.
Serving leading global financial services and other data-sensitive industries for over 15 years, we help businesses safeguard their clients, nurture lifelong relationships, and reclaim valuable time. Join the 650+ enterprises worldwide who trust Riva to transform how they engage with their customers.
As we enhance our global expansion efforts and go-to-market strategy, we are looking for a strategic and results-driven Marketing Operations Manager to join our high performing Marketing team.
WHAT YOU WILL BE DOING
Reporting to the VP, Marketing, you will be responsible for championing the marketing technology stack, optimizing campaign operations, and enabling performance measurement across the marketing funnel. You’ll play a key role in aligning marketing efforts with revenue goals through data, automation, and process design.
In this role, you’ll be the strategic and technical backbone of our marketing function—ensuring our systems, data, and processes are optimized to drive measurable growth. You’ll work cross-functionally with Marketing, Sales, and Revenue Operations to enable data-driven decision-making, campaign performance tracking, and scalable marketing operations.
This role will build the foundation for the Marketing Operations function at Riva. The ideal candidate has demonstrated success in an operational and lead generation role, focused on both outbound engagement and nurturing marketing-generated leads and has experience in coaching, team leadership, and operationalizing effective AI solutions.
More specifically, your responsibilities will include:
Marketing Systems & Automation
Administer and optimize marketing automation platforms (e.g., HubSpot, etc).
Ensure data quality and successful integrations between marketing systems and CRM (Salesforce).
Manage and lead workflow automation and project management systems across Marketing and Business Development functions.
Design and implement automated workflows to support lead nurturing, scoring, and campaign execution.
Program Performance & Analytics
Build and maintain dashboards and reporting to track campaign performance, ROI, and attribution.
Support reporting requirements from the functional to board level.