🚀 Join Alpac Software Solutions: Seeking Talented Partners! 🚀

SEO & Digital Marketing Specialist
Company: Alpac Software Solutions
Location: Remote — transitioning to an office-based setup in the future
Employment Type: Full-Time
Experience: 2–4 years
About Alpac Software Solutions
Alpac Software Solutions is a growing technology startup building and marketing digital products for businesses and online audiences.
We are looking for a talented, creative, and results-driven SEO & Digital Marketing Specialist to join our team and take ownership of our digital growth strategy.
This is a hands-on role for someone who enjoys building things from the ground up. You will be responsible for marketing CentrixERP to businesses while also managing SEO, content, advertising and audience growth across several football prediction and sports-related websites.
We are particularly interested in someone who can think strategically but also execute independently.
The Role
As our SEO & Digital Marketing Specialist, you will develop and execute marketing strategies across our different digital products.
Your primary objectives will be to:
Generate qualified leads and demos for CentrixERP
Increase organic traffic and search visibility across our websites
Create high-quality, SEO-focused content that attracts and converts users
Develop and manage paid advertising campaigns
Grow our social media presence and online communities
Test new marketing channels and identify opportunities for growth
Track performance and continuously improve campaigns based on data
Key Responsibilities
SEO & Content Marketing
Develop and execute a comprehensive SEO strategy across multiple websites.
Conduct keyword research, competitor analysis and search-intent analysis.
Write original, engaging and SEO-optimized articles, landing pages and website content.
Optimize existing content for search visibility and conversions.
Handle on-page and technical SEO requirements.
Develop internal linking and content-cluster strategies.
Build and execute off-page SEO and link-building strategies.
Monitor keyword rankings, organic traffic and search performance.
Identify new content opportunities based on search trends and competitor gaps.
CentrixERP Marketing
Develop marketing strategies to increase awareness and adoption of CentrixERP.
Create landing pages, articles, social content, email campaigns and other marketing materials.
Generate qualified business leads and drive demo/sign-up requests.
Research target industries and identify potential customer segments.
Develop campaigns designed to convert website visitors into prospects.
Test different messaging, offers and acquisition channels.
Work closely with the product and sales teams to improve conversion rates.
Football & Sports Websites
Develop SEO and content strategies for several football prediction and sports-related websites.
Research high-value football, prediction and sports-related keywords.
Personally write and publish regular SEO content.
Identify seasonal and emerging search opportunities.
Grow organic traffic, returning visitors and user engagement.
Develop advertising and audience-growth campaigns.
Previous experience with sports betting, football predictions, affiliate websites or similar industries will be an advantage.
Paid Advertising & Social Media
Plan, launch and manage campaigns across platforms including Google Ads, Meta/Facebook, Instagram, TikTok, X and other relevant channels.
Develop creative advertising concepts and campaign messaging.
Monitor advertising performance and optimize campaigns based on data.
Manage social media content and audience growth.
Experiment with new platforms, formats and acquisition strategies.
Track cost per lead, conversions, engagement and return on advertising spend.
Analytics & Growth
Use tools such as Google Analytics, Google Search Console and advertising-platform analytics to measure performance.
Create regular marketing performance reports.
Identify what is working, what isn't, and why.
Conduct A/B tests on content, landing pages, advertisements and campaigns.
Establish measurable growth targets and continuously work toward improving them.
Stay updated with changes in search algorithms, advertising platforms, social media trends and digital marketing best practices.
What We're Looking For
We are looking for someone with 2–4 years of practical digital marketing experience who can demonstrate that their work has produced measurable results.
You should have:
Strong SEO knowledge and practical experience.
Excellent content-writing skills.
Experience developing and executing SEO strategies.
Experience with Google Ads and Meta Ads.
Strong understanding of social media marketing.
Experience with Google Analytics and Google Search Console.
Strong keyword research and competitor-analysis skills.
An understanding of conversion optimization and lead generation.
Ability to analyze marketing data and make decisions based on performance.
Excellent written English.
Strong research skills.
Creativity and willingness to experiment.
Ability to work independently and take ownership of projects.
A strong understanding of how content, SEO, advertising and conversion work together.
Experience That Will Give You an Advantage
Experience in any of the following will be highly valuable:
Football or sports websites
Sports betting or prediction websites
Betting affiliate marketing
Sports content publishing
SaaS marketing
ERP or business software marketing
Lead generation
Affiliate SEO
E-commerce SEO
Managing multiple websites
Building websites from zero to significant organic traffic
What Matters Most
We care more about what you have achieved than what certificates you have.
A degree or formal marketing qualification is not the deciding factor.
If you can show us that you have:
Grown organic traffic
Ranked competitive keywords
Generated qualified leads
Increased conversions
Successfully managed advertising campaigns
Built an audience
Grown websites
Created content that generates measurable results
—we want to hear from you.
Performance Expectations
During your first months, you will be expected to establish clear growth baselines and build a measurable marketing roadmap.
Your performance will be evaluated using metrics such as:
Organic traffic growth
Keyword rankings and search visibility
Qualified CentrixERP leads
Demo/sign-up requests
Lead-to-customer conversion rates
Cost per lead and advertising efficiency
Website engagement and returning visitors
Content production and performance
Social media growth and engagement
Backlink and domain-authority growth
Overall contribution to revenue and user acquisition
What We Offer
Fully remote work initially.
Opportunity to join a growing technology startup.
Significant ownership and freedom to develop marketing strategies.
Opportunity to work across SaaS, SEO, sports media and digital advertising.
A results-driven environment where ideas and experimentation are encouraged.
Opportunity to grow with the company as we transition toward an office-based setup.
Who Should Apply?
This role is ideal for someone who doesn't need to be told what to do at every step.
We want a self-driven marketer who sees an opportunity, researches it, creates a strategy, executes it, measures the results and improves it.
If you are passionate about SEO, content, digital advertising, football/sports websites and growth marketing, we'd like to hear from you.
How to Apply
Send your CV together with examples of websites, campaigns, content or marketing projects you have worked on and the results you achieved.
Candidates who can demonstrate measurable SEO, traffic, lead-generation or advertising results will be given strong consideration.

Work arrangement
Yes