Product Manager

About Verifast
Verifast is an all-in-one identity verification platform trusted by property managers, lenders, brokers, and underwriters across the US and Canada. With hundreds of workflows and human-powered customer support, Verifast improves application efficiency by 90% while reducing false positives and negatives. Transparency across the platform differentiates Verifast from its competitors and has resulted in an industry-leading reputation for trust.
Mission of the Role
The mission of the Product Manager is to drive the discovery, development, and delivery of high-impact product solutions that accelerate company growth and deliver exceptional user value.This role exists to translate business vision and customer needs into scalable, data-driven product strategies, ensuring the company builds the right products, at the right time, with strong market fit, exceeding client expectations.
Key Outcomes
In this role you will be successful if they consistently deliver:
Product-Market Fit Expansion – Launch and iterate on features that measurably improve user adoption, retention, and client outcomes.
Business Impact – Drive key metrics such as revenue growth, activation rates, or customer lifetime value.
Execution Excellence – Deliver product initiatives on time with clear prioritization and minimal rework.
Customer-Centric Innovation – Continuously validate ideas through user feedback, data, and experimentation.
Cross-Functional Alignment – Ensure strong collaboration across engineering, design, marketing, and leadership.
Key Characteristics for Success
Extreme Ownership – Takes full responsibility for product outcomes, not just outputs.
Strategic Thinking – Connects product decisions to business goals and long-term vision.
Customer Obsession – Deeply understands user needs and advocates for them relentlessly.
Data-Driven Decision Making – Uses metrics, experimentation, and insights to guide priorities.
Execution Bias – Moves quickly, tests often, and iterates without over-perfection.
We are seeking a Senior Product Manager to lead the end-to-end lifecycle of key product initiatives in a fast-growing startup environment.
This role will be responsible for defining and executing the product roadmap, prioritizing opportunities based on impact and effort, and working cross-functionally to deliver impactful solutions that drive user and business growth.
Key Responsibilities
Own the product vision, strategy, and roadmap aligned with company objectives.
Lead product discovery through user research, data analysis, and market insights.
Throughly understand clients needs and expected outcomes.
Prioritize features and initiatives based on impact, effort, and strategic alignment.Collaborate closely with engineering, design, and go-to-market teams to deliver high-quality products.
Analyse when features should be build in house or when to integrate existing market solutions.
Vet potential integrations partners from a business and technical perspectiveDefine and track key product metrics, using data to inform decisions and iterate quickly.
Drive experimentation (A/B testing, MVPs) to validate hypotheses and reduce risk.
Communicate product plans, progress, and outcomes to stakeholders and leadership.
Continuously identify opportunities to improve user experience and business performance.
Qualifications & Experience
5+ years of product management experience, ideally in a startup or high-growth tech environment.
Proven track record of shipping successful tech products.
Strong experience with data analysis, product metrics, and experimentation frameworks. (Bonus if you’ve work with the Jobs to be done framework)
Ability to work cross-functionally and influence without authority.
Excellent communication and storytelling skills.
Verifast is Head Quartered in Toronto, Ontario
Role is full-time, Hybrid or Remote depending on experience
Salary is based on experience: $90,000 to $115,000 CAD

Work arrangement
Yes