Growth Marketing Manager

ROLE OVERVIEW
We're seeking a data-driven Growth Manager to lead our customer acquisition and subscription strategy and performance. Reporting directly to leadership, this role sits at the intersection of performance marketing and subscription growth, partnering closely with our paid media agency and internal marketing team to deliver acquisition and subscription strategy that both performs and scales.
The ideal candidate is equally comfortable analyzing performance data and managing an external agency relationship. You'll own acquisition strategy across paid channels, own the strategy for growing new subscriber acquisition, and help shape how new customers discover Happy Wax, convert, and become subscribers.
WHAT YOU'LL OWN
Agency Management
Serve as the primary day-to-day point of contact for our paid media agency across Meta, Google, TikTok, AppLovin, and other emerging platforms
Review campaign performance regularly and hold the agency accountable for testing rigor and follow-through, not just cost efficiency
Surface recommendations on budget allocation, creative testing, and channel mix based on performance data
Acquisition Strategy
Develop and execute multichannel acquisition strategies across paid ads and help evaluate emerging channels as opportunities arise
Own new-customer acquisition performance end-to-end: traffic, conversion, and CAC
Partner with the agency and internal marketing team to keep acquisition creative and messaging aligned with brand voice and current promotions
Subscription Growth
Own the strategy for converting new customers into subscribers
Analyze subscription rate, churn, and LTV to identify opportunities to improve conversion at every stage of the subscriber journey
Run and evaluate tests on offers, pricing, and onboarding flows to grow subscriber count
Performance & Cross-Functional Collaboration
Partner closely with the marketing team (retention, email/SMS, and community) to make sure acquisition and subscription work stays connected to the rest of the customer lifecycle
Collaborate cross-functionally with design, product, and customer service to ensure seamless execution of growth initiatives
Report regularly on performance to leadership, translating data into clear takeaways and next steps
WHAT WE'RE LOOKING FOR
3-4 years of experience in ecommerce or growth marketing, ideally with exposure to both paid acquisition and subscription/recurring-revenue models
General familiarity with subscription or recurring-revenue business mechanics (specific platform experience like Skio is a plus, not required)
Experience managing or closely collaborating with an external agency or vendor
Data-driven decision-making: comfortable analyzing LTV, churn, and conversion data and turning it into a recommendation, not just a report
Experience with ecommerce platforms and conversion rate optimization
Comfortable owning a KPI independently: you don't need someone checking your work daily, but you know when to flag something up
Excellent written and verbal communication and collaboration skills: you'll be presenting performance and strategy to leadership regularly
Bonus: experience with Triple Whale or similar ecommerce marketing/analytics tools
WHY THIS ROLE
This is an opportunity to step into a growing consumer brand where your work will have a visible impact. You’ll help shape how new customers discover Happy Wax, improve conversion, and play a key role in growing our subscription business.
You’ll work closely with leadership and a small, collaborative marketing team, with plenty of room to test ideas, influence strategy, and move quickly. Happy Wax has a highly engaged customer community, a strong product pipeline, and a lot of opportunity ahead, making this a great role for someone who wants real ownership and the chance to grow with the brand.
ABOUT HAPPY WAX
Happy Wax is a fast-growing home fragrance brand known for our flameless wax warmers, scented wax melts, and passionate community of fragrance lovers. We’re focused on making home fragrance more fun, easy, and personal, while building genuine connections with the customers who help shape our brand.
Community plays a big role in how we grow, from live shopping and social to product feedback, new launches, and ongoing conversations with our customers. Behind it all is a small, collaborative team that combines creativity with a data-driven ecommerce mindset to keep testing, learning, and growing.

Work arrangement
Yes