VP of Brand Strategy

Company Description KAMAL Fine Jewelry is a luxury brand where timeless craftsmanship meets modern artistry, creating pieces meant to be given, kept, and passed on as heirlooms. Exclusively available at Bergdorf Goodman, the brand is known for iconic motifs such as the Lotus, symbolizing resilience and beauty, and the Peacock Eye Adore, representing protection. KAMAL’s aesthetic blends strength, elegance, and meaning, attracting high-profile wearers including Kate Hudson, Lilly Singh, and tastemakers like Tessa Barton of TEZZA. The jewelry has been featured in leading publications such as Harper’s Bazaar, Elle, Who What Wear, and Town & Country. Founded by designer Kamal Patel, KAMAL is a woman-founded, AAPI brand grounded in legacy, intention, and artistry, crafting jewels that transcend trends and carry stories across generations.
Role Description The VP of Brand Strategy is a full-time remote role responsible for defining and driving KAMAL’s brand vision, positioning, and long-term growth. This leader will develop and execute comprehensive brand strategies across digital, retail, and editorial channels to strengthen brand equity and awareness. Day-to-day responsibilities include leading brand storytelling, overseeing integrated marketing campaigns, guiding digital strategy, and ensuring consistent expression of KAMAL’s aesthetic and values across touchpoints. The role will collaborate closely with design, marketing, finance, and external partners to align brand initiatives with business objectives, track performance, and refine strategies based on insights. The VP of Brand Strategy will also mentor team members, manage key agency relationships, and identify new opportunities to elevate the brand in luxury and fine jewelry markets.
Qualifications
Strong Analytical Skills to interpret data, measure brand performance, and inform decision-making.
Proven experience in Strategic Planning and Digital Strategy to shape long-term brand roadmaps and execute across digital platforms.
Background in Consulting and Finance to connect brand initiatives to financial outcomes and advise on investment in brand growth.
Extensive experience in brand management, luxury or fashion industries, or premium consumer goods.
Demonstrated ability to lead cross-functional teams, manage stakeholders, and work effectively in a remote environment.
Excellent communication, storytelling, and presentation skills, with a refined design and aesthetic sensibility.
Bachelor’s degree in Business, Marketing, Communications, or a related field; advanced degree is a plus.
Experience building or elevating emerging brands, particularly those with strong heritage, cultural, or artistic narratives.

Work arrangement
Yes