Social Media Manager

Company Description
Bizyocon is a creative and digital services company offering solutions in digital marketing, logo design, graphic design, and website development. The team focuses on helping businesses build strong brands and effective online presences. By combining strategic marketing with compelling visual design, Bizyocon supports clients in reaching and engaging their target audiences. The company values innovation, collaboration, and measurable results, providing a dynamic environment for professionals who want to grow in the digital space.
Role Description
The Social Media Manager will be responsible for managing Meta Ads, social media marketing, and brand building for Bizyocon. The role includes planning and optimizing Facebook & Instagram campaigns, audience targeting, retargeting, content strategy, performance tracking, and lead generation. The candidate will collaborate with the creative team to develop engaging, brand-focused content and ad creatives while using data-driven insights to improve campaign performance and online visibility.
Qualifications
Strong expertise in Meta Ads (Facebook & Instagram Ads), including campaign planning, setup, audience targeting, retargeting, budget management, A/B testing, and performance optimization.
Strong understanding of social media marketing and SMO with the ability to grow and manage brand presence across major platforms.
Good understanding of branding and brand positioning, including maintaining consistent brand voice, visual identity, messaging, and overall online presence.
Ability to develop and execute content strategies and social media calendars aligned with business and branding objectives.
Strong copywriting and communication skills to create engaging, platform-specific content and ad creatives.
Experience with Meta Ads Manager, campaign performance analysis, reporting, and data-driven optimization is essential.
Ability to collaborate with graphic designers and marketing teams to create high-converting ad creatives and brand-focused content.
Understanding of lead generation, conversion campaigns, retargeting, lookalike audiences, and ROAS/CPA/CPL optimization will be an advantage.
Relevant experience managing social media and paid advertising for brands or agencies is preferred.
Ability to work collaboratively on-site in Gandhinagar, manage multiple projects, and meet deadlines.
Strong understanding of current Meta advertising trends, social media trends, and digital branding best practices.

Work arrangement
No