Email Marketing Executive

Job Title: Email Marketing Executive
Experience Required: 1-2 years
Location: Baner Pune
Employment Type: Full-time
About the Role
We are looking for a proactive Email Marketing Executive to plan, execute, and optimize email campaigns for our SUV/automotive product line. The ideal candidate has hands-on experience running email marketing campaigns within the automotive industry and understands how to engage prospective and existing customers through targeted, data-driven communication.
Key Responsibilities:
Plan, create, and execute email marketing campaigns using our internal CRM system.
Create engaging email content, subject lines, and CTAs.
Manage email lists, segmentation, and campaign scheduling.
Set up email automation and follow-up campaigns.
Monitor open rates, click-through rates, conversions, and deliverability.
Conduct A/B testing to improve campaign performance.
Maintain and optimize email templates.
Analyze campaign performance and prepare reports.
Support lead nurturing and promotional email campaigns.
Assist with basic SEO activities such as keyword research and on-page optimization.
Requirements:
6– 2 years of hands-on experience in Email Marketing.
Practical understanding of email marketing platforms and CRM-based campaign management.
Willingness and ability to quickly learn and use our internal CRM system.
Strong writing and communication skills.
Basic understanding of SEO and Google Analytics/Search Console.
Good analytical skills and attention to detail.
Good to Have
Experience with marketing automation tools
Basic HTML/CSS knowledge for email template customization
Understanding of the automotive buyer's journey

Work arrangement
No