Performance marketing

Company Description Speakify English is an online learning platform that helps students, professionals, and job seekers become confident English speakers through personalized live classes. The company offers flexible 1-on-1 sessions with expert trainers, covering levels from beginner to advanced, as well as interview and business English. Learners benefit from daily speaking practice and tailored learning plans designed around their goals and schedules. Speakify English focuses on practical, real-world communication skills to support career growth and personal development in a fully online environment.
Role Description This is a remote contract role for a Performance Marketing Specialist. The role involves planning, executing, and optimizing paid marketing campaigns across digital channels to drive trial class bookings and enrollments. Day-to-day tasks include managing ad accounts, tracking performance metrics, analyzing campaign data, and adjusting strategies to improve ROI and conversion rates. The specialist will collaborate with the team to refine audience targeting, messaging, and landing pages, and will conduct ongoing experiments to enhance lead quality and reduce acquisition costs. The role also includes preparing performance reports and providing strategic recommendations based on data insights.
Qualifications
Strong Communication and Customer Service skills to coordinate with internal teams and engage prospective learners effectively.
Experience in Market Research and Marketing Strategy to identify target audiences, position offerings, and design performance-focused campaigns.
Background in Sales and lead generation, with the ability to drive conversions from digital channels and support enrollment goals.
Proficiency with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools, and basic tracking setups (UTMs, pixels).
Data-driven mindset with the ability to interpret campaign metrics, run A/B tests, and make evidence-based optimization decisions.
Strong organizational and time management skills, with the ability to work independently in a remote setting and meet deadlines.
Prior experience in EdTech, online education, or performance marketing for service-based businesses is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
Yes