Social Media Strategist

Experience: 3–5 Years
Location: Mohali, Punjab
Job Type: Full-Time | On-site
NO ONLINE INTERVIEWS
Key Responsibilities
Develop and execute a social media strategy aligned with business and marketing goals.
Plan Content Strategy, Content Calendar, Content Marketing, and platform-specific content.
Manage LinkedIn, Instagram, Facebook & YouTube.
Drive B2B Lead Generation through organic and paid social media.
Plan, execute, and optimize Paid Social Media / Performance Marketing Campaigns.
Conduct Competitor Analysis, Audience Research & Market Research.
Track Social Media Analytics, Engagement, Leads, conversions, and campaign performance.
Prepare performance reports and provide data-driven recommendations.
Use AI tools for content research, ideation, creation, and optimization.
Collaborate with Sales & Design teams for effective marketing execution.
Take end-to-end ownership of social media and content initiatives.
Requirements
3–5 years of experience in Social Media Marketing, Digital Marketing, Content Marketing, or a similar role.
Strong hands-on experience in B2B Social Media Marketing & Lead Generation.
Proven experience in Social Media Strategy and Content Strategy.
Experience with LinkedIn Marketing, Instagram, Facebook & YouTube.
Hands-on experience with Paid Social Media / Meta Ads / LinkedIn Ads.
Strong copywriting, content creation, and communication skills.
Understanding of Google Analytics and Social Media Analytics.
Ability to work independently with complete ownership.
Experience working across multiple industries/business segments is a plus.
Experience with AI tools for marketing and content creation is preferred.

Work arrangement
No