Sales Engineer

B2B Capital Equipment Sales | Industrial Machinery Sales | Manufacturing Customers | Coimbatore
ABOUT REGENT BIO-CHEM
Regent Bio-Chem, headquartered in Coimbatore, is an industrial technology company providing industrial cleaning machines, advanced cleaning and surface-technology chemicals, application engineering, and service-led solutions for manufacturing industries across India.Through our strategic partnership with Bio-Circle Surface Technology GmbH, Germany, we bring proven German technology, engineering standards and application expertise to the Indian market. Our solutions combine industrial cleaning machines, chemistry, application engineering and service to solve manufacturing and surface-technology challenges. As we expand our industrial cleaning machine business, we are looking for an experienced Capital Equipment Sales professional to develop the Coimbatore market.
ABOUT THE ROLE
We are looking for an Industrial Sales Engineer / Capital Equipment Sales professional who has hands-on experience selling industrial machinery, capital equipment or engineered industrial systems to manufacturing companies. This is a field-intensive B2B sales rolefocused on developing industrial customers across Coimbatore and surrounding manufacturing clusters. The ideal candidate should already understand the industrial equipment sales cycle — from prospecting and identifying applications to technical discussions, demonstrations, trials, quotations, negotiations and closing capital equipment orders. You will work with OEMs, Tier-1/Tier-2 suppliers and manufacturing plants, engaging with Production, Maintenance, Manufacturing Engineering, Quality, Purchase, Projects and senior management teams.
KEY RESPONSIBILITIES
Capital Equipment Sales
■ Drive sales of industrial cleaning machines and associated solutions.
■ Identify new machine and equipment requirements within prospective and existing manufacturing accounts.
■ Develop opportunities from initial enquiry through technical evaluation, demonstration/trial, quotation, negotiation and order closure.
■ Achieve agreed sales targets for capital equipment.
■ Develop new accounts and expand business within existing customers.
Coimbatore Market Development
■ Develop the industrial customer base across Coimbatore and surrounding manufacturing clusters.
■ Identify target industries, plants, applications and upcoming equipment requirements.
■ Build relationships with OEMs, Tier-1/Tier-2 suppliers and manufacturing companies.
■ Conduct regular customer visits and develop strong plant-level relationships.
■ Identify opportunities arising from new projects, plant expansions, production-line additions and equipment replacement.
Technical & Solution Selling
■ Understand manufacturing processes, component-cleaning requirements and customer challenges.
■ Identify applications where industrial cleaning, degreasing and surface-treatment equipment can provide value.
■ Coordinate machine demonstrations, trials and application evaluations with internal technical teams.
■ Present technical and commercial solutions based on customer requirements.
■ Communicate equipment benefits, application suitability, productivity improvement, cost justification and ROI.
Sales Cycle Management
■ Qualify opportunities based on application, decision process, budget, timeline and competition.
■ Prepare and follow up on quotations and commercial proposals.
■ Handle customer objections and support negotiations.
■ Maintain accurate CRM, pipeline and sales forecast information.
Account Development
■ Identify opportunities for additional machines, chemicals, services and applications.
■ Develop long-term relationships with key industrial customers.
■ Track competitor activity, market developments, pricing and customer requirements.
WHO WE ARE LOOKING FOR
Essential
■ Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engineering or related technical discipline.
■ 4–8 years of relevant B2B capital equipment / industrial machinery sales experience.
■ Minimum 2–3 years of direct experience selling industrial equipment or machinery to manufacturing companies.
■ Prior experience selling to manufacturing customers in Coimbatore and surrounding industrial clusters is highly preferred.
■ Proven experience in field sales, customer visits, technical discussions, quotations, negotiations and order closure.
■ Experience dealing with OEMs, Tier-1/Tier-2 suppliers or large manufacturing organisations.
Relevant Industry Background
Experience selling any of the following:
■ Industrial cleaning / washing machines
■ Parts cleaning systems
■ Machine tools / CNC equipment
■ Industrial automation / special-purpose machines
■ Surface treatment equipment
■ Shot blasting / blasting equipment
■ Welding equipment
■ Pumps / compressors / process equipment
■ Industrial filtration / separation equipment
■ Material handling equipment
■ Heat-treatment equipment
■ Other engineered industrial capital equipment
Customer Exposure
Experience dealing with:
■ Plant Heads
■ Production / Manufacturing
■ Maintenance
■ Manufacturing Engineering
■ Quality
■ Purchase / Procurement
■ Projects / Capex
■ Engineering / Utilities
■ Senior Management
THE CANDIDATE WE ARE LOOKING FOR
This is not a general industrial sales role. We are specifically looking for someone who:
■ Has sold capital equipment / industrial machinery, not only consumables.
■ Understands capital expenditure sales cycles and high-value equipment sales.
■ Has experience selling to manufacturing plants.
■ Understands industrial processes and plant environments.
■ Can identify applications and convert technical requirements into equipment opportunities.
■ Is comfortable with frequent field visits.
■ Understands the Coimbatore manufacturing ecosystem.
■ Can independently develop opportunities and close industrial equipment sales.
■ Can communicate effectively with both technical and commercial stakeholders.
KEY SUCCESS MEASURES
■ Qualified capital equipment opportunities generated
■ Machine demonstrations / trials converted into commercial opportunities

Work arrangement
No