Head of Digital Marketing

Company Description ParaFit India helps individuals maintain a healthy lifestyle in a busy world by offering nutritious and delicious customized diet plans delivered to their doorstep. The company’s expert nutritionists design meal plans that support diverse fitness goals, making healthy eating more convenient and sustainable. ParaFit focuses on personalized nutrition, combining health, taste, and ease of access for its customers. The brand promotes a collaborative approach to wellness, encouraging people to get fit together through guided nutrition support.
Role Description The Head of Digital Marketing at ParaFit India is a full-time, on-site role based in New Delhi. This role is responsible for developing and executing the company’s overall digital marketing strategy to drive brand awareness, customer acquisition, and retention. Day-to-day responsibilities include planning and managing digital campaigns across social media, search, and other online channels; overseeing content and messaging; and optimizing user journeys for lead generation and sales. The Head of Digital Marketing will monitor and interpret web analytics, manage performance marketing initiatives, and collaborate with cross-functional teams such as product, sales, and nutrition to ensure cohesive brand communication. The role also involves leading and mentoring the marketing team, managing budgets, and regularly reporting on campaign performance and market trends.
Qualifications
Strong foundation in Marketing, with experience designing and executing integrated campaigns across multiple digital channels.
Proficiency in Digital Strategy, including planning, budgeting, and aligning online initiatives with business goals.
Hands-on experience in Social Media Marketing, with the ability to grow and engage audiences on key platforms.
Proven track record in Lead Generation through performance marketing, funnel optimization, and conversion rate improvement.
Ability to interpret and act on Web Analytics, using tools such as Google Analytics or similar platforms to guide decision-making.
Demonstrated leadership experience, including managing teams, agencies, or vendors in a fast-paced environment.
Excellent communication, presentation, and stakeholder management skills.
Experience in health, wellness, nutrition, or consumer-focused digital brands is an advantage.
Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field preferred.

Work arrangement
No