GTM Engineer

About the role
Spear is looking for a Go-to-Market Engineer to join our team.
This role is ideal for a customer-facing GTM professional who combines a strong understanding of B2B outbound, sales technology, and revenue workflows with the ability to translate business goals into effective strategies and campaigns.
You’ll own the post-sale customer journey, from onboarding and adoption to value realization.
More importantly, you’ll work hands-on with our customers to build and continuously improve the outbound motions they run through Spear.
You’ll collaborate closely with our Product, Sales, and R&D teams, serving as both a trusted GTM partner to our customers and a key source of customer insight within Spear.
What you’ll do
Own customer onboarding, adoption, and ongoing success, including hands-on guidance on campaign setup and best practices
Develop a deep understanding of each customer’s product, market, ICP, buyer personas, sales process, and growth objectives
Translate customers’ business goals into practical outbound strategies and campaigns
Help customers identify the right accounts, stakeholders, intent signals, triggers, messaging angles, and engagement opportunities
Advise customers on outbound strategy, targeting, personalization, messaging, and campaign execution
Analyze campaign performance, product usage, and account health to identify risks, opportunities, and areas for improvement
Lead customer enablement sessions, strategic reviews, Q&A sessions, and best-practice guidance
Troubleshoot workflow and campaign challenges, coordinating with Product and R&D when needed
Translate customer feedback and recurring GTM challenges into clear, actionable insights for Product and R&D
Collaborate with Sales and RevOps on customer handovers, expansions, and renewals
What we’re looking for
2+ years of experience in B2B GTM technology, Customer Success, Sales Engineering, RevOps, Business Development, Account Executive, or a similar customer-facing role
Strong understanding of B2B outbound, sales development, account-based selling, and revenue workflows
Strong analytical and problem-solving skills, with the ability to turn business needs into structured workflows and practical solutions
Comfort working with sales technology, data, automation, and AI-powered tools
Excellent written and spoken English
Proven ability to manage customer relationships end-to-end
High ownership, independence, and curiosity
Strong interpersonal skills and a consultative, customer-first mindset
About Spear
Spear, formerly Samplead, is a B2B GTM technology company building the next generation of outbound.
We help marketing and revenue teams move from noisy, generic outreach to precise, intent-driven engagement. Our AI-powered platform surfaces relevant signals, identifies the right accounts and stakeholders, and enables timely, personalized sales actions.
We’re trusted by leading B2B companies worldwide, have reached over $2M in ARR, and work closely with sales and marketing teams to solve real, revenue-critical challenges.
Joining Spear means taking real ownership, collaborating closely with Product and GTM teams, and helping shape how B2B outbound is done in the AI era.
This is a full-time remote position.

Work arrangement
Yes