Marketing & Campaign Lead

About Travel Kitty
Travel Kitty is a new group-travel platform combining bank-backed instalment financing with a genuine travel community, launching in India. We're building the marketing function from the ground up and looking for someone who wants to own it, not just execute a brief.
Key Responsibility Areas
• Own and execute Travel Kitty's complete marketing campaigns end-to-end — concept, content, and rollout
• Coordinate directly with our third-party PR and creative partners, ensuring campaigns stay on-brand and on-schedule
• Lead design work personally where needed — social creative, campaign assets, brand materials — while managing external designers for larger projects
• Run our social media presence across platforms, with genuine creative ownership of tone and content, not just scheduling
• Track campaign performance and adjust based on real data, not just instinct
Qualifications & Experience
• 2–5 years in social media/brand marketing, in-house, ideally with some startup or D2C brand exposure
• A genuine, demonstrable creative sensibility — a strong personal portfolio or a track record of campaigns that worked, not just a marketing degree
• Comfortable managing external vendors and agencies, not only producing content personally
• Bachelor's degree in Marketing, Mass Communication, or Design; an MBA is a plus but not required if the portfolio is strong

Work arrangement
Hybrid