Conference Marketing & Demand Generation Manager

Company Description MantraNex Vista is a media and consulting company that designs strategic movements through conferences, campaigns, and experiences that reshape industries and engage communities. The organization combines storytelling, immersive event design, and market insights to accelerate growth for forward-thinking brands. With a strong network and deep domain expertise, MantraNex Vista focuses on delivering measurable ROI and aligning every initiative with client objectives. The team manages B2B conferences, webinars, PR, and marketing consulting using a curated approach that ties each project to clear business outcomes. MantraNex Vista turns key moments into sustained momentum, helping brands influence markets and build long-term equity.
Role Description The Conference Marketing & Demand Generation Manager is a full-time, remote role responsible for driving attendance, engagement, and pipeline growth for B2B conferences and related events. This position plans and executes integrated marketing campaigns across digital channels, including email, social, and paid media, to attract targeted audiences and generate qualified leads. The role includes developing event positioning and messaging, managing landing pages and registration journeys, and coordinating with sales and operations teams to ensure smooth execution and post-event follow-up. The Manager analyzes campaign performance, optimizes marketing funnels, and reports on metrics such as registrations, conversions, and revenue impact. This individual collaborates with internal stakeholders and external partners to refine strategies, test new tactics, and maintain consistent brand and audience-centric communication.
Qualifications
Strong skills in lead generation and demand creation for B2B conferences and events.
Experience with marketing analytics and performance measurement to track and optimize campaigns.
Proficiency in marketing automation platforms and tools used for email, nurturing, and workflow management.
Familiarity with B2B marketing strategies and sales processes, including collaboration with sales teams on lead handoff.
Background in event or conference marketing, including campaign planning and audience segmentation.
Ability to create clear, compelling messaging and content tailored to specific industry audiences.
Comfort working in a remote, fast-paced environment with strong time management and organizational skills.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
Experience with CRM systems, digital advertising platforms, and webinar or virtual event tools is an advantage.

Work arrangement
Yes