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Description supplied by the original job listing.
Group Company: Polycab India Limited
Designation: Marketing Sales
Representative
Office Location: Gwalior
Position description:
Responsible for Influencer management in his area. This includes
driving new influencer onboarding and engagement, influencer level billing
targets, driving premium/new products and tertiary sales, market working as
per plan with regular touchpoints with tagged Influencers and retailers and
providing timely market feedback to BDM
Primary Responsibilities:
Business development
Identify, convert and engage new influencers as per targets
Provide timely feedback to BDM regarding market feedback around
loyalty program, products etc.
Use marketing collaterals to demonstrate current and new product
portfolio attributes with influencers / key retailers
Influencer management and expansion
Own Influencer engagement and targets for the area and ensure 100%
adherence to plan
Ensure market working as per plan - influencer identification,
verification, segmentation and enrollment. Influencer engagement as per
defined frequency to drive tertiary revenue, understand need gaps and market
best practices
Lead site visits for contractors in the area and drive
conversions and engagement
Conduct regular electrician meets and contractor meets as per plan – discuss product portfolio,
feedback/complaints around products or loyalty program, demonstrate product
attributes, info. around influencer loyalty program, distribute gifts/product
samples/brochures etc
Nurture and develop strong professional relationships with tagged influencers and key
retailers – ensure consistent billings on app
Engage with key retailers to identify new influencers, push
premium/new products, showcase on-ground product demonstrability and increase
tertiary billings on retailer loyalty program. Also responsible for ensuring
POSM material display, sharing marketing collaterals/brochures etc.
Process initiatives
Complete trainings as per the defined
training calendar
100% adherence to KPI monitoring process
Reporting Team
Reporting
Designation: Market Support Manager
Reporting
Department: Influencer Management
Educational qualifications preferred
Graduate
Measurable Deliverables :
Number of
new influencers onboarded
Number of
active influencers scanning on the system
%
Tertiary sales captured on Loyalty program app
Premium
portfolio contribution
Influencer meets
as per plan / target
Campaigns/Initiatives/project(s)
as per plan/target
Skills and Functional Competencies:
Goal
oriented: Proven history of sales record, sets clear priorities & meets
targets
Result
oriented: entrepreneurial and self-motivating, good planning and organizational
ability
Excellent
sales and negotiation skills, and high commercial and business awareness
High level
of communication ability and presentation skills, energized and enthusiastic,
ability to build
strong
relations with key customers
Natural
leader: Positive, driven, has ability to influence, sets good examples,
ambitious and flexible
Self-starters,
resilient, resourceful, and able to perform under pressure
High market
presence & regular interaction with all stakeholders, should know the
geography well
Employment type
STAFF
Work arrangement
No
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