Senior Product Manager, AI Adoption & Growth

For our client, we are seeking a Senior Product Manager, AI Adoption & Growth to join the team of a leader in the Media space.
This role will focus on driving adoption, engagement, retention, and expansion for an AI-enabled product experience. The Senior Product Manager will own product-led growth strategy across the customer lifecycle, partnering closely with application product managers, analytics, data science, and cross-functional teams to improve outcomes. The position requires a blend of product strategy, experimentation, and customer insight to turn user behavior into measurable business value.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $135,000 – $160,000 annually
Responsibilities
Define and execute the product-led growth strategy for the AI-native application
Manage the adoption journey from initial customer discovery to sustained usage
Identify customer behaviors that translate into meaningful value beyond surface-level interactions
Collaborate with application product managers to streamline user experiences and introduce relevant capabilities
Design and execute experiments to improve onboarding and usage patterns
Develop tailored lifecycle strategies for different customer segments
Work with analytics and data science teams to create behavioral cohorts and retention metrics
Collaborate with cross-functional teams on AI product features and customer expansion
Qualifications
5+ years of Product Management or relevant experience in SaaS growth, PLG, AI products, or workflow platforms
Proven track record of improving activation, retention, expansion, or consumption through product changes
Familiarity with onboarding, core workflows, lifecycle engagement, pricing, and monetization strategies
Strong analytical skills with the ability to turn data into actionable insights
Experience working collaboratively across multiple product teams
Ability to connect customer behavior, qualitative research, and product strategy to business outcomes
Experience in AI product management preferred
Benefits
Opportunity to shape an AI-native product ecosystem
Engage in a high-agency role with significant impact
Access to a collaborative, innovative work environment
Involvement in defining and executing product strategy
Potential for career growth within a leading marketing technology organization
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

Work arrangement
Yes