Marketing and Growth manager (mid level)

Job Description: Marketing & Growth Manager
Company: scale100x.ai (Powered by Expertrons)
Location: Andheri East, Mumbai
Mode: Work From Office
Experience: 2–5 Years
Salary: ₹3,00,000 – ₹5,00,000+ (Based on Experience & Performance)
Position: Marketing & Growth ManagerRole Overview
We are looking for a highly driven and execution-oriented Marketing & Growth Manager to own and scale marketing initiatives across performance marketing, organic growth, content, creative, video, lead generation, WhatsApp marketing, AI, automation, market research, and brand growth.
The role will be responsible for identifying growth opportunities, turning business objectives into marketing execution, improving the lead-to-conversion funnel, and driving measurable business outcomes.
The ideal candidate should be a strong operator and problem-solver who can independently identify opportunities, build strategies, coordinate execution, analyse performance, and continuously optimise results.
Key Responsibilities1. Marketing & Growth
Own marketing initiatives aligned with business and growth objectives.
Identify opportunities across acquisition, engagement, lead generation, nurturing, and conversion.
Develop and execute growth experiments across channels.
Translate business goals into clear marketing priorities and action plans.
Track market trends, competitors, customer behaviour, and emerging opportunities.
2. Performance & Organic Growth
Plan, execute, and optimise Meta and Google campaigns.
Monitor leads, CPL, lead quality, conversion, and campaign ROI.
Drive SEO and organic growth initiatives.
Identify opportunities to improve organic traffic, search visibility, and inbound leads.
Analyse channel performance and recommend optimisation opportunities.
3. Content, Creative & Video
Own content strategy across relevant platforms.
Develop content themes, campaign concepts, hooks, and communication strategies.
Work closely with graphic design and video production teams.
Ensure content and creative output supports business and campaign objectives.
Analyse content and creative performance and continuously improve execution.
4. Lead Generation, Nurturing & Conversion
Own lead-generation initiatives across paid and organic channels.
Work closely with sales to improve lead quality and conversion.
Identify gaps across the lead journey and conversion funnel.
Develop lead reactivation and nurturing initiatives.
Drive improvements in lead-to-meeting and lead-to-conversion performance.
5. WhatsApp, CRM & AI Automation
Plan and execute WhatsApp and email marketing initiatives.
Develop lead-nurturing and reactivation journeys.
Work with CRM and marketing automation systems to improve lead management.
Identify processes that can be improved through automation.
Explore AI-powered workflows to improve marketing efficiency, personalisation, and conversion.
6. Team & Cross-Functional Execution
Coordinate with creative, content, video, performance, organic, and lead-generation functions.
Set priorities, timelines, and expected outcomes for marketing initiatives.
Ensure campaigns and projects move from planning to execution.
Review output quality and provide actionable feedback.
Drive a culture of ownership, experimentation, and continuous improvement.
7. Reporting & Optimisation
Own weekly and monthly marketing performance reporting.
Track channel, campaign, lead, and conversion metrics.
Identify performance gaps and growth opportunities.
Present insights and recommendations to leadership.
Ensure marketing decisions are driven by data and business impact.
Skills Required
Strong understanding of digital marketing and growth.
Hands-on experience with performance marketing and lead generation.
Strong understanding of content, social media, and organic growth.
Strong analytical and problem-solving skills.
Strong communication and cross-functional coordination skills.
Comfortable working with AI tools and marketing technology.
Strong execution, ownership, and project-management ability.
Ability to work independently and make data-driven decisions.
Ability to connect marketing activity with business outcomes.
Preferred Skills
Experience with Meta Ads and Google Ads.
Working knowledge of SEO and organic growth.
Experience with WhatsApp, email marketing, CRM, or automation.
Experience with AI marketing tools and workflows.
Experience coordinating creative, content, or video teams.
Experience in high-growth, high-ticket, B2B, B2C, education, consulting, SaaS, real estate, finance, or franchise businesses is preferred.
What We’re Looking For
We are looking for someone who can move beyond simply executing assigned tasks.
You should be able to:
Understand → Identify → Prioritise → Execute → Measure → Optimise
Someone who can look at a business problem and ask:
“What is the biggest growth opportunity here, and what should we do about it?”
Selection Process
Shortlisted candidates will be given a practical Marketing & Growth Business Case Assignment.
The assignment will assess your ability to identify a meaningful growth opportunity, develop a focused strategy, demonstrate practical execution, and define how you would measure success.
We don't just want to know what you have done. We want to understand how you think when you are given ownership.
Key Performance Indicators (KPIs)
Qualified Leads Generated
Cost Per Lead
Lead Quality
Lead-to-Meeting Conversion
Lead-to-Conversion Rate
Organic Traffic & Leads
Campaign ROI
Content & Creative Performance
Lead Reactivation Rate
Marketing Pipeline Contribution
Marketing Efficiency
Overall Business Impact
Compensation
Fixed Salary: ₹3,00,000 – ₹5,00,000+ + Performance Incentive
Performance incentives will be linked to:
Qualified leads generated
Lead quality
Conversion performance
Campaign ROI
Growth initiatives
Overall business impact
Why Join scale100x.ai?
Own real marketing and growth initiatives with measurable business outcomes.
Work across performance, organic, content, creative, video, AI, automation, and lead generation.
Work closely with multiple marketing functions and business teams.
Build and experiment with AI-powered growth systems.
Get exposure to new brands, campaigns, markets, and growth opportunities.
Take significant ownership in a fast-scaling environment.
Opportunity to grow into a larger marketing leadership role based on performance.

Work arrangement
No