Performance Marketing Executive

We are looking for a Performance Marketing Executive to execute, monitor, and optimize digital advertising campaigns across E-commerce and Lead Generation accounts. The candidate should be hands-on with Meta, Google, Amazon, and Quick Commerce platforms and comfortable managing campaigns after launch.
Key Responsibilities
Execute and manage campaigns across Meta Ads, Google Ads, Shopping, PMax, Amazon Ads, and Quick Commerce platforms
Execute Lead Generation campaigns on Meta and Google and monitor lead volume, CPL, and lead quality
Monitor live campaigns and make regular optimizations to budgets, bids, audiences, keywords, placements, and ads
Track key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, Conversion Rate, and AOV
Identify and resolve campaign delivery, tracking, spending, and performance issues
Monitor Google Merchant Center, Meta Catalogs, Pixel, CAPI, GA4, and GTM for tracking/feed-related issues
Manage and monitor campaigns on Amazon, Blinkit, Zepto, and Swiggy Instamart
Coordinate with creative/content teams for ad launches and creative changes
Prepare regular campaign performance updates and highlight key issues and actions taken
Requirements
2–4 years of experience in Performance Marketing
Hands-on experience with Meta Ads and Google Ads
Experience in E-commerce and/or Lead Generation campaigns
Working knowledge of PMax, Shopping, Amazon Ads, and Quick Commerce
Good understanding of ROAS, CPA, CPL, CTR, CPC, CPM, and conversion metrics
Knowledge of GA4, GTM, Meta Pixel, CAPI, Google Merchant Center, and Meta Commerce Manager
Familiarity with Shopify and WordPress
Strong analytical skills and attention to detail
Ability to independently execute, monitor, troubleshoot, and optimize live campaigns

📍 Location: Andheri East
💼 Experience: 2–4 Years
🕒 Job Type: Full-time

Work arrangement
No