Live opening · Posted 5 days ago
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About the role
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Senior Social Media Manager
Interesting Times (17) · Beirut / MENA
Most social roles manage a calendar. This one builds the engine behind it.
We’re an AI-native creative network looking for a senior social leader who can turn strategy into a repeatable system—one that grows channels, strengthens brands, and gets smarter every week.
You’ll lead the social direction across our channels and clients’, guide the team, and make sure every idea, post, and campaign has a clear purpose.
What you’ll own
Social media strategy across our channels and client accounts—from positioning and content pillars to execution and optimisation.
The complete content engine: insight, idea, production, publishing, community management, analysis, and repurposing.
A team of social media executives and creators, setting clear standards while helping them grow.
The learning loop. You’ll turn performance data, platform shifts, and audience behaviour into better decisions.
AI-enabled workflows that increase speed and output without compromising quality.
The editorial line, ensuring every channel has a distinct voice and consistent point of view.
Senior client relationships, presenting recommendations confidently and challenging briefs when needed.
Community as a source of insight—not simply a stream of comments and DMs.
How we’ll know you’re great
Our channels and client accounts grow through a repeatable system, not isolated wins.
Strategies translate into strong, platform-native work.
The team becomes sharper, faster, and more independent under your leadership.
Monthly reporting clearly explains what happened, why it happened, and what we’ll do next.
Output and quality increase without unnecessary complexity or added hours.
Processes are documented well enough for someone else to understand and run them.
You’ll fit if
You combine strategic thinking with strong creative judgement.
You understand what moves audiences—not just what performs in dashboards.
You can lead people, manage priorities, and maintain quality across multiple accounts.
You know when to protect an idea, when to improve it, and when to let it go.
You treat AI as a serious working tool for research, ideation, production, and analysis.
You’re comfortable taking ownership of decisions, results, and mistakes.
You stay close to the platforms and understand how culture moves through them.
Craft we expect
Strong experience leading social media strategy for brands or agencies.
Proven ability to manage teams and complex client accounts.
Fluency across the platforms that matter in MENA and their native formats.
Excellent copywriting and a strong understanding of short-form video.
Confidence interpreting data and turning it into clear creative and commercial decisions.
Strong presentation and client-management skills.
Arabic and English fluency strongly preferred.
Why 17
You’ll shape how social media is done inside an AI-native creative network.
You’ll build real systems—not decks that disappear after the presentation.
You’ll have room to influence the work, the team, and the wider social offering.
Flexible work environment
Work arrangement
Hybrid
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