Growth & Marketing Lead

Job Title: Growth & Marketing Lead
Location: Bangalore, India (Remote)
Employment Type: Contract
Company Description Odeist AI is a forward-thinking social media engagement platform built to serve as a dedicated, autonomous marketing assistant for software builders and creators. Leveraging advanced retrieval-augmented generation (RAG) pipelines, our platform automates the most tedious aspects of outreach. We identify high-value conversations across the internet in real time, contextualize discussions, and generate tailored, brand-aligned responses. By bridging the gap between product development and automated customer acquisition, Odeist AI enables teams to scale their marketing with minimal friction. We are a remote-first team that values autonomy, deep work, and continuous innovation.
Role Description We are seeking a versatile, data-driven Growth & Marketing Lead to spearhead our go-to-market strategy, user acquisition, and brand positioning. In this role, you will act as the voice of Odeist AI, translating our cutting-edge autonomous engagement capabilities and technical architecture into compelling, high-converting value propositions for developers, technical founders, and B2B creators.
Day-to-day, you will design and execute growth experiments, oversee multi-channel content strategies, and optimize the user acquisition funnel. You will work closely with our product and engineering teams to ensure our messaging reflects our technical edge while remaining clear, engaging, and action-oriented. This is a fully remote position for a strategic self-starter who thrives in a fast-paced, async-friendly startup environment.
Key Responsibilities
GTM Strategy & Execution: Develop and execute comprehensive go-to-market, product marketing, and user acquisition strategies tailored for technical audiences and B2B SaaS users.
Brand Voice & Messaging: Establish, scale, and maintain the distinctive, authentic brand voice of Odeist AI across all public-facing channels, documentation, and campaigns.
Content Creation: Produce high-converting marketing collateral, including landing page copy, technical blog posts, case studies, whitepapers, and social media campaigns.
Growth & Experimentation: Design and run rigorous growth experiments, optimizing the conversion funnel, tracking key acquisition metrics, and minimizing customer acquisition cost (CAC).
Product-Led Growth: Collaborate with the engineering team to design product-led growth (PLG) loops, onboarding flows, and viral mechanics that drive organic adoption.
Community & Advocacy: Build and nurture developer and creator communities, fostering engagement and turning early adopters into vocal advocates.
Qualifications
Experience: Proven track record (3+ years) in product marketing, growth marketing, or developer relations (DevRel) within B2B SaaS, AI, or deep-tech startups.
Technical Literacy: Ability to understand and effectively communicate complex technical concepts (such as RAG pipelines, LLMs, and backend infrastructure) to both technical and non-technical audiences.
Copywriting Excellence: Exceptional writing and storytelling skills with a portfolio of high-impact copy, technical articles, or marketing campaigns.
Analytical Mindset: Strong data-driven approach with hands-on experience using analytics tools, tracking conversion metrics, and running A/B tests.
Work Style: Autonomous, entrepreneurial mindset with the ability to own projects from conception to execution in a remote, async-friendly environment.
Bonus Points
Hands-on background in software engineering, technical writing, or developer marketing.
Experience building and scaling communities on platforms like GitHub, Discord, X (Twitter), or LinkedIn.
Familiarity with growth hacking loops and organic search engine optimization (SEO) strategies for technical products.
What We Offer
Fully Remote Work: Work from anywhere in Bangalore (or across India) with a flexible, async-first schedule.
High Impact: Take complete ownership of the marketing and growth engine at an early-stage startup, shaping how the market discovers our platform.
Continuous Innovation: Collaborate directly with top-tier engineering talent at the intersection of AI, automation, and modern web infrastructure.

Work arrangement
Yes