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About us
Rangoli Fashion is a Nagpur-based retail brand specializing in sarees and imitation jewellery, with a growing footprint in cosmetics, bags, and accessories. Alongside our flagship store, we're building a D2C online presence to reach customers beyond Nagpur. We're a fast-growing, family-run business focused on giving customers a complete styling destination — from ethnic wear to everyday accessories.
Role Overview
You'll own end-to-end marketing execution — from planning festive/seasonal campaigns to running WhatsApp broadcasts, creating content for social media, and keeping our website updated. This is a builder's role: equal parts creative and operational. You will have ownership and autonomy and with time build your own team to support you.
Key Responsibilities
Plan and execute marketing campaigns across offline (in-store promotions, local advertising) and online channels (Instagram, WhatsApp, website)
Manage WhatsApp marketing — broadcast campaigns, customer engagement, and promotions to our existing customer base
Create content for social media: photos, reels, captions, and post scheduling (Instagram @rangoliemporio and others)
Maintain and update the website (Shopify) — product listings, banners, offers, and basic content changes
Coordinate festive/seasonal campaign calendars (e.g., wedding season, Diwali, regional festivals)
Track campaign performance and report on engagement, reach, and sales impact
Coordinate with the external marketing agency (handling Google/Instagram ads and SEO) where needed
Requirements
1–3 years of experience in marketing, social media, social media agency or content roles (retail/fashion/jewellery experience a plus)
Comfortable with basic content creation (photography/reels a plus, or willingness to learn)
Familiarity with Instagram, WhatsApp Business tools, and basic e-commerce platforms (Shopify experience a plus)
Good written communication in Hindi/Marathi and English
Based in or willing to relocate to Nagpur
What We Offer
Salary: ₹20,000 – ₹30,000/month
Performance-based bonus
Additional benefits
Opportunity to shape marketing for a growing multi-category retail and D2C brand from the ground up
For any queries or interest reach us on gaurav@rangoliemporio.com
Work arrangement
Hybrid
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