Performance Marketing Lead (100% Remote)

Job Description: Most performance marketing roles fall into one of two traps: either you're micromanaged by people who don't understand paid acquisition, or you're given a tight budget with unrealistic expectations.
We do things differently at Together Light Inc. We view paid media as a scientific discipline—built on structured hypotheses, rigorous testing, and data-backed decisions.
As our Performance Marketing Lead, you will own and optimize our paid acquisition campaigns across Google Ads, Microsoft Ads, YouTube, and TikTok. You'll manage starting monthly budgets of $20K+ (scaling fast with performance) and run 4–6 structured experiments every single week.
This is a hands-on, individual contributor role with zero direct reports, minimal administrative meetings, and direct access to company leadership.
What You’ll Own:
Paid Media Execution: Build, manage, and scale campaigns across Google Ads (Search, Display, PMax), Microsoft Ads, YouTube, and TikTok.
Structured Experimentation: Design, execute, and document 4–6 weekly tests across ad creative, landing pages, bidding strategies, and targeting.
Funnel Optimization: Analyze the end-to-end acquisition funnel—from ad click to paid conversion—and collaborate with creative and product teams to fix drop-offs.
Analytics & Attribution: Set up and maintain accurate tracking via GA4 and Google Tag Manager.
Weekly Reporting: Report performance metrics (CAC, ROAS, conversion trends) directly to the CEO with clear, data-backed insights.
What We’re Looking For:
5+ years of hands-on experience scaling paid digital campaigns.
Deep expertise in Google Ads, plus hands-on experience in YouTube, TikTok, or Microsoft Ads.
Solid technical setup skills using GA4 and Google Tag Manager.
An operator mindset: you trust data over hunches, learn from failed tests, and document outcomes systematically.
High discipline and organization for working independently in a remote environment.
Why Apply?
100% Remote flexibility.
Autonomy to test hypotheses without red tape.
Direct visibility into business economics and bottom-line growth.

Work arrangement
Yes