Creative Lead

Creative Lead — Isharya & Indinoor
Location: Mumbai
Experience: 6+ years
Function: Creative / Brand Marketing
Employment Type: Full-time
About the Role
We are looking for a Creative Lead to own the creative vision and execution for Isharya and Indinoor.
The role combines creative direction, campaign conceptualisation, social-first content, shoot direction, styling and team management. The ideal candidate is highly visual, conceptually strong and plugged into fashion, culture, jewellery and digital content.
Key Responsibilities
• Own the creative vision, visual language and storytelling for Isharya and Indinoor.
• Develop campaign concepts, creative territories and visual narratives aligned with each brand.
• Drive creative direction for social media and develop engaging formats across Reels, statics, carousels and campaigns.
• Stay on top of fashion, cultural and social trends and translate them into relevant brand content.
• Conceptualise and lead campaign, e-commerce and performance shoots.
• Own the creative process from moodboards and references to styling, art direction and final execution.
• Work closely with photographers, stylists, models, production teams and internal stakeholders.
• Develop creative assets for paid media and use performance insights to continuously improve creative direction.
• Lead, mentor and review the creative team, ensuring strong quality and timely execution.
• Collaborate closely with Marketing, Social, Influencer, PR and E-commerce teams.
What We're Looking For
• 6+ years of experience in creative direction, fashion, jewellery, lifestyle, advertising or a related creative field.
• Strong understanding of brand building, visual identity and creative storytelling.
• Strong social-first mindset with an understanding of fashion, culture and digital content trends.
• Proven experience in campaign conceptualisation, shoot direction and styling.
• Strong eye for aesthetics, composition, typography and visual communication.
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Experience managing and mentoring creative teams.
• Ability to take a brief from idea → moodboard → shoot → final creative.
• Strong communication, organisation and stakeholder management skills.
• Comfortable working in a fast-paced and highly collaborative environment.
If you’re a creative thinker with a strong point of view and a passion for fashion, culture and storytelling, we’d love to hear from you.
Share your CV and portfolio with us at pranali@isharya.com.

Work arrangement
No