Senior Executive - Content Marketing

Title:Senior Executive-Content Marketing
About Simplilearn:
Simplilearn.com is the world's #1 online bootcamp providing digital skills training to help individuals acquire the skills they need to thrive in the digital economy. We provide rigorous online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science, among others. In other words, we specialize in areas where technologies and best practices are changing rapidly, and the demand for qualified candidates significantly exceeds supply. Designed and continually updated by 2000+renowned industry and academic experts, we offer a choice of individual courses, comprehensive certification programs, and partnerships with some world-renowned universities, helping millions of professionals with work-ready skills they need to excel in their career, and thousands of organizations with their corporate training and employee upskilling needs. Our practical and applied approach has resulted in 85 percent of learners getting promotions or new jobs. Learn by doing with over 1,000 live classes each month, real-world projects, and more. Experience the new way of learning at Simplilearn.
Duties and responsibilities
● Content Operations and Engagement:
1. Upload, merge, and optimize content on the Content Management System (CMS)
2. Ensure all-around consistency (style, fonts, images, and tone) and SEO-friendliness
in the content creation process.
3. Develop, review and edit the content, including articles, tutorials, ebooks, landing
pages and other marketing materials, to prepare it for publication.
● Banner Promotions and Page Optimization:
1. Regularly create and update banners for free and paid courses.
2. Assist in the periodic analysis and optimization of banners and on-page optimization.
3. Support the creation and addition of text CTAs to FRS pages to enhance user
4. engagement and conversion.
Qualifications:
● 1-2 years of experience in content marketing, with a proven track record of success in EdTech
marketing.
● Strong written and verbal communication skills.
● Ability to manage multiple projects simultaneously with meticulous attention to detail.
● Familiarity with content management systems and basic HTML/CSS is preferred.
● Proven experience with Design tools like Adobe Suite or Canva will be an advantage.
●Experience in content creation for various formats, including blog posts, articles, website copy,
and video scripts.
● Creative and analytical thinker with strong problem-solving skills.
● Ability to write in a variety of styles and formats for multiple audiences.
● Experience with AI-powered content generation tools preferred.
What You Will Learn:
● Hands-on experience in content operations and digital marketing within a leading online
Learning company.
● In-depth knowledge of content management and optimization tools.
● Real-world skills in managing and executing marketing strategies that impact business growth
and learner engagement.
● Opportunity to work in a collaborative environment with cross-functional teams

Work arrangement
No