Marketing Strategist

Why Choose Bottomline?
Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team!
The Role
As a Marketing Strategist, you will help drive growth across our North American business. In this role, you will develop and execute integrated marketing programs that generate pipeline, accelerate revenue, and strengthen market awareness for Paymode, Bottomline's business payments network.
We're looking for a strategic, data-driven marketer who embraces emerging technologies, including AI and automation, to improve marketing performance, streamline execution, and enhance customer engagement. You'll partner closely with sales, product, marketing, and leadership teams to build programs that deliver measurable business results.
Success in this position will be measured by marketing's contribution to pipeline, revenue, customer engagement, and overall return on investment.
What You'll Do:
Drive Revenue Growth
Develop and execute marketing programs that generate qualified pipeline and support revenue growth.
Analyze campaign performance and customer insights to improve conversion rates and marketing effectiveness.
Identify opportunities to increase efficiency and scale through automation and AI-powered solutions.
Lead Marketing Innovation
Champion the adoption of AI and emerging technologies across marketing initiatives.
Implement tools and workflows that enhance campaign execution, content creation, audience targeting, and performance measurement.
Establish scalable processes that reduce manual effort and improve speed to market.
Optimize Marketing Investments
Leverage analytics and performance data to guide marketing strategy and budget allocation.
Continuously evaluate channel performance and recommend investment decisions that maximize business impact.
How You'll Make an Impact:
Strategic Marketing Programs
Develop innovative demand generation and brand awareness programs that support growth objectives for Paymode and Bottomline's broader payments business.
AI & Marketing Technology
Design and optimize AI-enabled workflows and tools that support:
Campaign planning and execution
Content development and repurposing
Audience segmentation and targeting
Sales enablement
Competitive intelligence
Event marketing
Customer research and voice-of-customer initiatives
Marketing analytics and reporting
Customer & Market Insights
Leverage market research, analytics, and technology to identify customer needs, industry trends, buying behaviors, and growth opportunities.
Segmentation & Personalization
Develop targeted marketing strategies that improve audience engagement and create more personalized customer experiences.
Industry Influence
Partner with industry analysts and influencers to strengthen Bottomline's position within the payments, treasury, and financial automation markets.
Testing & Optimization
Promote a culture of experimentation by continuously testing and optimizing messaging, channels, programs, and customer experiences.
We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.