Brand Manager - Games

The Opportunity:
The purpose of this position is to support day-to-day commercial execution for the Games portfolio, ensuring events, partnerships, and activations are delivered effectively in market. The role focuses on high-quality execution, strong coordination with Sales and cross-functional teams, and proactive tracking and optimization of performance.
What Your Impact Will Be:
Campaign Execution & Activation
Execute day-to-day delivery of key brand events (e.g. Uno Social Club), ensuring smooth and effective rollout.
Execute PR partnerships and creator-led programs in line with defined plans and timelines.
Coordinate localisation and rollout of global and regional plans across events, partnerships, and activations.
Maintain high standards of execution across all consumer and retail touchpoints.
Sales Partnership & Marketing Delivery
Support local retail pitches in partnership with Sales and Trade Marketing, contributing to executional planning and materials.
Partner with Sales teams to deliver retailer activation and customer-specific initiatives.
Align execution of events, partnerships, and activations with retailer and channel priorities.
Performance Tracking & Optimization
Track local performance across events, PR partnerships, creator programs, and retail activation.
Analyse results and identify opportunities to optimise execution and improve outcomes.
Proactively flag risks and implement timely adjustments to support performance.
Planning & Coordination
Coordinate closely with cross-functional teams across Commercial, Sales, and Trade Marketing to ensure delivery of initiatives.
Maintain alignment across teams on timelines, deliverables, and priorities.
Raise local insights and trends related to competitive execution and retail dynamics to inform ongoing improvements.
What We’re Looking For:
3–5+ years of experience in commercial, brand, trade, or sales strategy roles.
Fluency in German and English, both written and spoken.
Experience supporting campaign execution and commercial initiatives.
Strong execution and delivery capability.
Analytical thinking with the ability to track and measure performance.
Excellent cross-functional collaboration skills.
Proactive problem-solving mindset.
Strong attention to detail and organisational skills.

Employment type
Full-time

Work arrangement
No